Strategic Marketing Lead Embedded Security Apps

Infineon Technologies AG; San Jose (CA); On-site; USD 151,000 - 207,000; Full time

Job summary

Infineon Technologies AG in San Jose, CA seeks a Staff Specialist for Application and Product Marketing to drive embedded security opportunities and lead regional marketing with sales and product lines.

You will articulate Infineon’s value, build partnerships, and influence the roadmap for secure IoT designs across customer segments.

Collaborating with engineering and field teams, you will analyze markets, monitor competitors, and help grow the opportunity pipeline.

Qualifications

• B.S./M.S. Electrical or equivalent experience.
• 3 Year of experience in marketing and sales.
• Strong understanding of security system architecture in the consumer/IoT application, healthcare.
• Good understanding of competitive landscape and key market player.
• Knowledgeable about semiconductor supply chain and manufacturing process.
• Enjoy presenting Infineon offering to facilitate product selection.
• Strong sense of urgency and leadership in solving complicated business challenges.

Responsibilities

• Lead application business development and marketing strategy to drive sales for embedded security in collaboration with Infineon sales and product lines.
• Define and deploy the Go-to-Market strategy and coordinate its regional execution, focus on key applications and customers.
• Responsible for market analysis, competitors’ landscape and product gap.
• Capable to drive and present embedded security opportunity pipeline to Infineon Executive.
• Coordinate with product line, sales and field application engineers on best practice to demonstrate Infineon value proposition and system solutions to drive adoptions and business growth.
• Create market study and model for relevant Infineon applications level2.
• Key member of regional marketing team developing new concept, innovation project influencing our application and product roadmap

Skills

Embedded security

Marketing & Sales

Leadership

Market analysis

Semiconductor supply chain

Education

B.S./M.S. Electrical or equivalent experience

Job description

Infineon Technologies AG in San Jose, CA seeks a Staff Specialist for Application and Product Marketing to drive embedded security opportunities and lead regional marketing with sales and product lines.

You will articulate Infineon’s value, build partnerships, and influence the roadmap for secure IoT designs across customer segments.

Collaborating with engineering and field teams, you will analyze markets, monitor competitors, and help grow the opportunity pipeline.