Strategic Marketing Executive — Growth & Partnerships

Socket.dev; Tulsa (OK); On-site; USD 150,000 - 210,000; Full time

Job summary

Socket.dev, a growth-focused life insurance organization, seeks an Assistant Vice President of Marketing to serve as a strategic partner to the executive leadership. You will influence distribution growth, policyholder engagement, and shareholder value through data-driven marketing initiatives and cross-functional collaboration.

You will analyze performance metrics, build dashboards, and lead campaigns while coordinating with underwriting, actuarial, product development, and compliance teams to

Qualifications

• 7–10 years of life insurance industry experience
• Strong understanding of life insurance products, policy administration, underwriting, compliance, and distribution channels
• Experience working with independent agents, financial advisors, broker-dealers, field leaders, or agency distribution networks
• Proven ability to analyze business performance metrics and develop executive-level reporting
• Experience supporting product development, launches, marketing initiatives, and growth strategies
• Strong project management skills across multiple priorities
• Excellent written and verbal communication, including executive presentations
• Ability to work across operations, compliance, legal, finance, underwriting, and customer service teams
• Strong leadership presence, strategic thinking, and operational discipline
• Comfortable operating in a fast-paced, entrepreneurial environment
• Experience with international insurance operations, annuities, reinsurance, or Latin American markets is an advantage
• Desire to grow into broader executive leadership responsibilities

Responsibilities

• Serve as strategic partner and right-hand resource to executive leadership with initiatives impacting distribution, growth, policyholders, agents, and shareholders
• Analyze marketing initiatives, business performance metrics, and operational results while providing recommendations to leadership
• Develop reporting and dashboards to track KPIs including production, persistency, placement rates, claims trends, and growth initiatives
• Build and maintain relationships with independent agents, field leaders, advisory councils, financial professionals, and distribution partners
• Support agent engagement, retention, communication strategies, and distribution growth
• Collaborate with underwriting, actuarial, product development, operations, and compliance to support new product research, development, and launch activities
• Assist with marketing campaigns, product positioning, and go-to-market strategies for life insurance products and related business lines
• Partner with customer service to enhance policyholder communication, retention, and overall experience
• Review claims communications and trends while identifying opportunities for improvements
• Draft shareholder communications, presentations, reports, and other materials for a large shareholder base
• Handle investor inquiries and assist with shareholder relations initiatives
• Coordinate projects across departments to ensure objectives stay on track and aligned with requirements
• Contribute to process improvements and digital transformation initiatives
• Participate in strategic planning for domestic and international growth

Skills

Life insurance knowledge

Executive leadership support

Strategic planning

Data analysis

Relationship building

Project management

Communication skills

Cross-functional collaboration

Education

Bachelor’s in Business/Finance/Insurance/Marketing

Tools

Microsoft Office Suite

Policy administration systems

Reinsurance platforms

Job description

Socket.dev, a growth-focused life insurance organization, seeks an Assistant Vice President of Marketing to serve as a strategic partner to the executive leadership. You will influence distribution growth, policyholder engagement, and shareholder value through data-driven marketing initiatives and cross-functional collaboration.

You will analyze performance metrics, build dashboards, and lead campaigns while coordinating with underwriting, actuarial, product development, and compliance teams to