Strategic Marketing Enablement Lead

PNC Financial Services Group, Inc.; Charlotte (NC); On-site; USD 64,000 - 117,000; Full time

Job summary

PNC is seeking a Marketing Enablement Specialist Sr to leverage Pega CDH to design targeted marketing campaigns across Product, Marketing, and Technology teams. The role focuses on coordinating across departments to deploy new marketing creatives and improve workflows.

Responsibilities include developing business rule logic in Pega, performing quality checks, and guiding junior analysts while aligning with governance and risk management standards.

Qualifications

• Experience with customer decisioning software such as Pega Customer Decision Hub (CDH).
• Pega Decisioning Consultant certification preferred.
• Hands-on HTML coding proficiency.
• Strong SQL knowledge.
• Understanding of a Test/QA/Production environment structure.

Responsibilities

• Supports planning, execution, and oversight across defined areas to enable marketing objectives.
• Identifies bottlenecks in marketing workflows and suggests process improvements.
• Executes marketing workflows and governance routines in alignment with standards.
• Delivers marketing campaigns across multiple channels with quality and consistency.
• Collaborates with Product Owners and Technology partners on marketing technology platforms.

Skills

Pega CDH

Pega Decisioning Certification

HTML coding

SQL

Communication

Problem solving

Education

Bachelor's

Tools

Pega CDH tools

Job description

PNC is seeking a Marketing Enablement Specialist Sr to leverage Pega CDH to design targeted marketing campaigns across Product, Marketing, and Technology teams. The role focuses on coordinating across departments to deploy new marketing creatives and improve workflows.

Responsibilities include developing business rule logic in Pega, performing quality checks, and guiding junior analysts while aligning with governance and risk management standards.