Strategic Marketing Director — Remote/Hybrid

Palm Beach State College; Lake Worth (TX); Hybrid; USD 75,000 - 92,000; Full time

Benefits offered by this job

Tuition fee waiver

Tuition reimbursement

Educational leave

Health and wellness benefits

Generous time off

Remote or hybrid opportunities

Professional development

Retirement plan options

Job summary

Palm Beach State College is seeking a Marketing Director to lead integrated campaigns for branding and enrollment. The role collaborates with creative teams to deliver compelling strategies for internal and external audiences.

The position emphasizes data-driven marketing, SEM optimization, and cross-channel branding, with opportunities for remote or hybrid work and professional development.

Qualifications

• Master’s degree in marketing, journalism, advertising, communications, public relations, or related field.
• Six years of experience in marketing, communications, branding, copywriting or public relations.
• Experience managing projects and setting production timelines.

Responsibilities

• Executes on the vision for the College’s strategic integrated marketing and advertising campaigns that focus on branding and enrollment.
• Develops data-driven marketing strategies across digital and traditional channels.
• Oversees SEM campaigns and paid search budgeting to drive traffic and ROI.
• Manages internal and external branding across print, web, video, and digital advertising.
• Maintains writing standards and brand consistency across campus publications.

Skills

Advanced marketing knowledge

Branding & copywriting

SEO/SEM knowledge

Google Analytics

Budget management

Team mentoring

Education

Master’s degree in marketing, journalism, advertising, communications, public relations, or related field

Tools

HTML basics

Adobe Creative Cloud

Job description

Palm Beach State College is seeking a Marketing Director to lead integrated campaigns for branding and enrollment. The role collaborates with creative teams to deliver compelling strategies for internal and external audiences.

The position emphasizes data-driven marketing, SEM optimization, and cross-channel branding, with opportunities for remote or hybrid work and professional development.