Strategic Marketing Coordinator — Growth & Lead Gen

Sanabria & Associates, PLLC; Silver Spring (MD); On-site; USD 60,000 - 85,000; Full time

Job summary

Sanabria & Associates, PLLC, a law firm with offices across Maryland, Virginia, and Florida, seeks a Marketing Coordinator to own and execute marketing initiatives. You will work closely with firm leadership, attorneys, staff, and vendors to drive campaigns, content, and digital growth.

Ideal candidate has 3+ years of marketing experience in professional services, fluent Spanish, and proven ability to manage multi-channel campaigns, SEO, email marketing, and analytics while maintaining a

Qualifications

• Bachelor's degree in Marketing or related field preferred.
• 3+ years marketing experience, preferably in a law firm or professional services.
• Fluency in Spanish.
• Experience managing digital marketing campaigns and social media platforms.
• Knowledge of SEO, website management, email marketing and digital advertising.
• Strong writing, editing and communication skills.
• Strong project management and organizational abilities.
• Ability to be in office 5 days a week.

Responsibilities

• Coordinate multi-channel marketing campaigns across digital, social media, email, community outreach, events, and other channels.
• Assist with developing marketing plans and campaign strategies that support the firm's growth objectives.
• Manage marketing calendars, campaign timelines, deliverables, and follow-up activities.
• Identify new marketing opportunities and make recommendations to leadership.
• Take ownership of projects from initial concept through execution and performance review.
• Support and monitor paid and organic digital marketing initiatives.
• Coordinate website updates, landing pages, SEO initiatives, and online content.
• Monitor lead generation campaigns and evaluate lead quality, conversion trends, and ROI.
• Work with internal teams to understand client journey from inquiry to retention.
• Recommend adjustments based on campaign performance and business needs.
• Coordinate the firm's social media presence and content calendars.
• Develop marketing copy, email campaigns, newsletters, videos, and promotional materials.
• Ensure marketing communications maintain a professional, consistent brand voice.
• Identify timely content opportunities and trends relevant to the firm's audience.
• Track marketing metrics and prepare regular performance reports for leadership.
• Translate marketing data into practical recommendations and set measurable goals.
• Help establish measurable goals for campaigns and evaluate results against those goals.
• Maintain branding consistency and coordinate online reputation efforts.
• Support community partnerships, sponsorships, events, and other brand-building initiatives.
• Coordinate with vendors and external agencies; monitor deliverables and deadlines.

Skills

Marketing strategy

Campaign management

Digital marketing

Lead generation

Spanish fluency

Writing & editing

Project management

Social media

Education

Bachelor's degree

Tools

Google Ads

Google Analytics

Meta advertising

LinkedIn ads

CRM systems

Job description

Sanabria & Associates, PLLC, a law firm with offices across Maryland, Virginia, and Florida, seeks a Marketing Coordinator to own and execute marketing initiatives. You will work closely with firm leadership, attorneys, staff, and vendors to drive campaigns, content, and digital growth.

Ideal candidate has 3+ years of marketing experience in professional services, fluent Spanish, and proven ability to manage multi-channel campaigns, SEO, email marketing, and analytics while maintaining a