Strategic Marketing Coordinator - Campaigns & Insights

careers-altorfer; Cedar Rapids (IA); On-site; USD 42,000 - 60,000; Full time

Job summary

Altorfer is seeking a Marketing Coordinator to develop and execute strategic marketing campaigns and track results to guide future efforts. The role involves coordinating ads, creating brand materials, and presenting findings in reporting calls and meetings.

It requires an eye for detail, collaboration, and the ability to interpret customer behavior to inform campaigns. The ideal candidate will organize internal communications via the intranet, support events and multimedia production, and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Knowledge of traditional and digital marketing strategies, tools, and platforms.
• Experience planning, coordinating, and executing marketing campaigns.
• Proficiency in Microsoft Office and Adobe Creative Suite applications.
• Experience with content creation, copywriting, advertising concepts, and media planning.
• Strong analytical and problem-solving skills with the ability to interpret data and translate insights into action.
• Ability to understand customer behavior, market trends, and competitive strategies.
• Excellent organizational skills with strong attention to detail and the ability to manage multiple priorities.
• Ability to work effectively under pressure and meet deadlines in a fast-paced environment.
• Strong written, verbal, and interpersonal communication skills.

Responsibilities

• Develop and execute strategic marketing campaigns utilizing a variety of media channels.
• Set up and maintain tracking systems for marketing campaigns, digital initiatives, and lead generation activities.
• Conduct market research to identify opportunities, industry trends, and competitive insights.
• Coordinate advertising placements and ensure marketing materials are delivered through appropriate channels.
• Help create, maintain, and strengthen the organization’s brand across all marketing and communication channels.
• Manage relationships with external vendors, agencies, and partners.
• Maintain strict confidentiality of sensitive and proprietary information.
• Analyze marketing performance data and present findings through reports, dashboards, graphs, and other visual formats.
• Assist with video and multimedia production by coordinating logistics, developing production outlines, conducting interviews, and appearing on camera when appropriate.
• Represent the company professionally in a highly visible role with customers, employees, vendors, and industry partners.
• Organize and deliver presentations, reporting calls, project updates, and marketing reviews for a variety of internal and external audiences.
• Support internal communication initiatives by creating, distributing, and maintaining content through company communication channels and the company intranet.
• Maintain marketing resources, documentation, and employee-facing content on the company intranet.
• Support company events, customer engagements, trade shows, and other marketing initiatives as needed.
• Travel roughly20% to support events, meetings, video production, customer-facing initiatives, and other marketing activities.

Skills

Campaign management

Market analysis

Content creation

Copywriting

Public speaking

Interpersonal communication

Project management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Microsoft Office

Adobe Creative Suite

Job description

Altorfer is seeking a Marketing Coordinator to develop and execute strategic marketing campaigns and track results to guide future efforts. The role involves coordinating ads, creating brand materials, and presenting findings in reporting calls and meetings.

It requires an eye for detail, collaboration, and the ability to interpret customer behavior to inform campaigns. The ideal candidate will organize internal communications via the intranet, support events and multimedia production, and