Strategic Marketing Communications Writer (Remote)

DEMCO, Inc.; Madison (WI); Remote; USD 85,000 - 120,000; Full time

Job summary

Demco, Inc. is seeking a Marketing Communications Writer III to advance our brand and business objectives through clear, engaging content across digital and print channels.

You will lead content strategy, write long- and short-form materials, and collaborate with campaign managers, designers, and leaders to ensure a consistent voice. This remote role prefers Madison, WI-based candidates, with onsite meetings as needed.

Qualifications

• Bachelor's degree in journalism, English, communications, marketing, or related field preferred; equivalent relevant experience may be considered.
• 8+ years of professional writing and communications experience; e-commerce and advertising experience highly desirable.
• Demonstrated ability to leverage AI-enabled tools, performance insights, and testing to evaluate the effectiveness of marketing copy and optimize messaging.
• Exceptional writing and editing skills with a diverse portfolio spanning long- and short-form content, social media, and corporate communications.
• Strong working knowledge of AP style and ability to adapt voice, tone, and messaging for different audiences and channels.
• Proven experience in content writing, marketing communications, communications strategy, or corporate communications.

Responsibilities

• Develop communication strategies, messaging frameworks, and content approaches that translate business and marketing objectives into clear, compelling communications for target audiences.
• Write marketing and corporate communications at an expert level across long- and short-form formats, including presentations, social media, product copy, sales collateral, digital advertising, and customer testimonials.
• Collaborate with marketing managers, designers, and internal stakeholders to research, develop, write, and execute relevant content while maintaining brand consistency across digital and print channels.
• Edit and review content created by others within the marketing team, providing guidance to strengthen messaging, voice, clarity, and quality.
• Apply SEO and content optimization best practices to web product descriptions, blog content, and other digital content to improve visibility and search performance.
• Develop and execute A/B and multivariate testing strategies for marketing copy, using results to refine messaging, improve audience engagement, and maximize campaign performance.
• Track and analyze content and campaign performance metrics, translate data into actionable insights, and continuously optimize copy and messaging against defined marketing and business objectives.
• Leverage AI-enabled tools to evaluate and optimize marketing copy for audience relevance, brand alignment, engagement, conversion, and other strategic objectives.
• Manage multiple communications projects and priorities, balancing timelines, stakeholder needs, and changing business demands.
• Mentor and coach team members to strengthen writing and communications capabilities.

Skills

Writing

Editing

Content strategy

Project management

SEO

CMS

Marketing automation

AI tools

Education

Bachelor's degree in journalism, English, communications, marketing

Tools

CMS

Marketing automation

AB testing tools

AI-powered copy tools

Job description

Demco, Inc. is seeking a Marketing Communications Writer III to advance our brand and business objectives through clear, engaging content across digital and print channels.

You will lead content strategy, write long- and short-form materials, and collaborate with campaign managers, designers, and leaders to ensure a consistent voice. This remote role prefers Madison, WI-based candidates, with onsite meetings as needed.