Marketing and Creative Design Specialist

Bayview Physicians Group; Chesapeake (VA); On-site; USD 55,000 - 75,000; Full time

Job summary

Bayview Physicians Group in Virginia is seeking a Marketing and Creative Design Specialist to drive our brand forward across multiplatform campaigns. You will coordinate marketing initiatives and support communications efforts in a collaborative healthcare environment.

The role requires developing digital and social platforms, writing copy, and maintaining the website, while staying current with SEO and content trends. Flexibility for events beyond regular hours is expected.

Qualifications

• Bachelor's degree in business, marketing, or communications preferred.
• Experience with Adobe Creative Cloud.
• Proficient in Microsoft Office and CMS/social platforms.
• Minimum 3 years of marketing experience.
• Healthcare experience preferred.
• Willing to cover after-hours events and occasional weekends.

Responsibilities

• Develop multiplatform marketing strategies and oversee campaigns.
• Develop digital and social initiatives, including content and audience development.
• Write non-technical copy, edit, and proofread materials.
• Monitor marketing trends and best practices in social media and digital marketing.
• Identify digital channels and execute social media campaigns.
• Maintain and update the organization’s website.
• Create marketing collateral and manage materials.
• Conduct SEO tasks to improve visibility.
• Communicate effectively with executives, physicians, and staff.
• Manage multiple priorities and tight deadlines.

Skills

Marketing strategy

Social media management

Copywriting

Content writing

SEO

Project management

Communication

Education

Bachelor's degree in Business, Marketing, Communications

Tools

Adobe Creative Cloud

CMS (Website Content Management)

Microsoft Office

Job description

Join One of Virginia's Leading Healthcare Teams as a Marketing and Creative Design Specialist! Bayview Physicians Group - one of the fastest-growing, multi-specialty healthcare groups in Virginia- is seeking a dynamic and detail-oriented Marketing and Creative Design Specialist to join our team full-time. In this exciting role, you'll play a key part in driving our brand forward by coordinating and supporting a variety of marketing and communications initiatives. If you're passionate about marketing, thrive in a collaborative environment, and are ready to make a meaningful impact in the healthcare space, we want to hear from you! Discover how rewarding your career can be at Bayview Physicians Group. Essential Job Functions:

• Develops multiplatform marketing strategies and planning; oversees campaign implementation, monitoring, optimization and performance.
• Develops digital and social platform initiatives, including content, marketing performance and audience development.
• Write non-technical copy, edit, and proofread marketing materials.
• Monitor and research marketing trends and strategies to stay up to date with best practices in social media management and digital marketing.
• Identify digital channels and execute social media strategies for campaigns including idea generation, content creation, design, and scheduling.
• Maintain and act as the main point of contact for the organization's website including web updates and development.
• Create marketing collateral including writing, developing, and managing of marketing materials.
• Conduct search engine optimization tasks to determine strategies for improving visibility and ranking.
• Must be able to communicate effectively and professionally with executives, physicians, and staff at all levels of the organization.
• Strong organization skills and the ability to manage multiple priorities under tight deadlines are essential for success in this role.
• Success in this fast-paced role requires strong critical thinking, keen attention to detail, and excellent time-management skills. The ideal candidate will possess outstanding written and verbal communication abilities, demonstrate the flexibility to work both independently and collaboratively, and be comfortable juggling multiple priorities with efficiency and professionalism.

Qualifications:

• Bachelor's Degree in Business, Marketing, Communications or relevant field preferred
• Applicant must be experienced with Adobe Creative Cloud
• Applicant must be proficient in Microsoft Office as well as Website Content Management Systems and social media platforms
• Minimum 3 years marketing experience required
• Healthcare experience preferred
• Applicant must be flexible to cover marketing events during after hours, and occasional weekends as needed

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