Strategic Marketing & Communications Manager

United Way of Greater Charlotte; Charlotte (NC); On-site; USD 64,000 - 70,000; Full time

Benefits offered by this job

Health, Dental, Vision insurance

401(k) defined contribution plan

14 Paid Holidays

Paid Time Off (200 hours)

Job summary

United Way of Greater Charlotte is seeking a Manager, Marketing and Communications to co-lead the organization’s integrated marketing strategy, focusing on brand stewardship, omnichannel campaigns, media relations, and measurable results. You will collaborate across departments, manage a part-time staff member, and contribute to a data-driven approach to storytelling about residents and partners.

The role emphasizes strategic planning, execution excellence, and the use of AI thoughtfully to

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree a plus.
• 5+ years of progressive marketing experience with strategic ownership.
• Proven track record of developing and presenting annual marketing plans and brand strategies to senior audiences.
• Experience managing direct reports, contractors, or agency partners with accountability for performance outcomes.
• Experience owning a departmental marketing budget, including spend forecasting and ROI reporting to leadership.
• Demonstrated success leading integrated, omnichannel marketing campaigns from strategy through measurement with full ownership.
• Experience serving as an organizational spokesperson or managing select external media relationships.
• Proficiency across digital marketing disciplines: SEO, SEM, PPC, email marketing, social media, and web content management.
• Experience with Google Analytics/GA4, Ads, Workspace, and CRM platforms.
• Strong copywriting, editing, and communication skills across formats and audiences.
• Experience with Airtable; managing multiple priorities simultaneously.
• Basic HTML knowledge; able to troubleshoot email and web rendering issues.
• Ability to engage credibly with executive stakeholders, media contacts, community partners, and funders.

Responsibilities

• Co-design the annual marketing plan with goals, channel mix, and performance benchmarks.
• Manage brand strategy, ensuring consistent voice and positioning across touchpoints.
• Set measurable marketing goals and report progress to leadership.
• Identify opportunities to advance brand awareness, community engagement, and donor relationships.
• Plan and execute omnichannel campaigns across digital and traditional channels.
• Manage and optimize the UWGC website using Google Analytics (GA4) and SEO.
• Lead paid digital advertising and report on ROI.
• Develop and distribute email marketing via UWGC’s CRM; troubleshoot HTML issues.
• Conduct keyword research, landing page optimization, and track conversions.
• Lead content strategy across digital and traditional channels; manage a part-time staff member.

Skills

Copywriting

Editing

SEO/SEM

Google Analytics

CRM platforms

HTML

Project management

Airtable

Google Ads

Google Workspace

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Airtable

GA4

Google Ads

Google Workspace

Job description

United Way of Greater Charlotte is seeking a Manager, Marketing and Communications to co-lead the organization’s integrated marketing strategy, focusing on brand stewardship, omnichannel campaigns, media relations, and measurable results. You will collaborate across departments, manage a part-time staff member, and contribute to a data-driven approach to storytelling about residents and partners.

The role emphasizes strategic planning, execution excellence, and the use of AI thoughtfully to