Strategic Marketing & Communications Leader for Students

San Diego State University; San Diego (CA); On-site; USD 90,000 - 100,000; Full time

Job summary

San Diego State University’s Associated Students seeks an Assistant Director of Marketing & Communications to lead marketing and strategic communication efforts campus-wide. The role partners with student leaders and departments to tell the A.S.

story, manage branding, and drive assessment across initiatives. The position supervises the Marketing department, coordinates media responses, and aligns campaigns with campus objectives while ensuring inclusive, data-informed planning across

Qualifications

• Four-year degree in marketing, public relations, communications or related field; master's preferred.
• Five years of marketing, communications and assessment experience; university campus experience preferred.
• Three years of supervisory/management experience.
• Must complete trainings within 30 days of hire: Anti-Harassment Training for Supervisors, Workplace Violence Prevention, Data Security & Privacy, Gender Awareness Training.

Responsibilities

• Leads and oversees Associated Students marketing and strategic communication efforts.
• Coordinates the A.S. branding efforts; ensures continuity within departments and for A.S.-wide efforts.
• Develops, administers and analyzes assessment strategy for A.S. student employees and volunteers.
• Oversees the Marketing Department, including campaigns, messaging, digital marketing and public relations.
• Chairs the A.S. Marketing and Assessment Roundtable; oversees recruitment, training, supervision and evaluation of Marketing staff.

Skills

Marketing strategy

Public relations

Campaign management

Team supervision

Budget management

Education

Bachelor's degree in marketing or related field

Master's degree preferred

Tools

MS Office

Data analytics

Job description

San Diego State University’s Associated Students seeks an Assistant Director of Marketing & Communications to lead marketing and strategic communication efforts campus-wide. The role partners with student leaders and departments to tell the A.S.

story, manage branding, and drive assessment across initiatives. The position supervises the Marketing department, coordinates media responses, and aligns campaigns with campus objectives while ensuring inclusive, data-informed planning across