Strategic Marketing & Communications Lead

M.C. Dean, Inc.; Tysons (VA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

A competitive salary

Medical, dental, and vision insurance

Paid time off

Tuition reimbursement

401k Retirement Plan

Job summary

A leading technology solutions company in Tysons, Virginia is looking for a Marketing and Communications Specialist 4. This role involves leading integrated marketing campaigns, enhancing brand visibility, and supporting organizational development. The ideal candidate should possess at least 7 years of experience in marketing and communications, a Bachelor's degree in a related field, and demonstrated leadership in client engagement programs. This position offers competitive salary and benefits, promoting growth and community engagement.

Qualifications

• At least 7 years of experience in marketing and communications.
• Minimum 2 years of management experience.
• Experience managing integrated marketing campaigns.

Responsibilities

• Lead strategic marketing communications campaign efforts.
• Develop sales and marketing tools to support growth.
• Manage marketing and employee events.

Skills

Excellent written communications skills

Demonstrated analytical skills

Organizational skills

Ability to collaborate

Expertise in MS Office

Education

Bachelor's degree in business, marketing, or communications

Tools

SharePoint

Website content management systems

Job description

Overview

About M.C. Dean

M.C. Dean is Building Intelligence. We design, build, operate, and maintain cyber-physical solutions for the nation’s most mission-critical facilities, secure environments, complex infrastructure, and global enterprises. With over 7,000 employees, our capabilities span electrical, electronic security, telecommunications, life safety, automation and controls, audiovisual, and IT systems. Headquarters in Tysons, Virginia, M.C. Dean delivers resilient, secure, and innovative power and technology solutions through engineering expertise and smart systems integration.

Why Join Us?

Our people are passionate about engineering innovation that improves lives and drives impactful change. Guided by our core values—agility, expertise, and trust—we foster a collaborative and forward-thinking work environment. At M.C. Dean, we are committed to building the next generation of technical leaders in electrical, engineering, and cybersecurity industries.

M.C. Dean is seeking a marketing and communications Specialist 4 to join our dynamic team based in Tysons, VA. Together we are enhancing M.C. Dean’s brand visibility, enabling client growth, promoting employee engagement, and advancing organizational development.

Responsibilities

The business partner will lead strategic, integrated marketing communications campaign efforts for one of M.C. Dean’s fastest growing strategic business units (SBU). The candidate will report dually to M.C. Dean’s chief marketing officer (hard line report) and the SBU senior vice president (dotted line report).

Growth-generating Marketing Campaigns: Develop and implement market, geographic, and/or client-targeted marketing programs supporting new business capture and long-term positioning. Support SBU leadership to research and define market segmentation, pipeline opportunities, and growth priorities. Work with SBU leadership and the CMO to develop marcomm campaigns and annual plans that best support the organization’s growth goals.

Sales Enablement: Develop and maintain sales and marketing tools and training to support customer growth and attract talent on behalf of the SBU:

• Develop print, digital, and multimedia marketing materials.
• Manage virtual and in-person client-, employee- and recruiting-focused tradeshows and events.
• Facilitate new business presentations, orals, and customer demonstrations from conception through implementation. Coach division managers on customer-facing demonstrations, presentations, and event best practices.
• Stay abreast of industry, customer, and competitor news and trends. Support market research and analysis to identify opportunities early in the business development lifecycle.
• Develop, implement, and promote an annual awards and rankings program for the SBU, coordinating cross-SBU on priorities.
• Establish, maintain, manage, and track a SBU conference, event, speaking, interview calendar for integration into the corporate tracking calendars. Identify and successfully place/pitch leadership for speaking, interview, and conference participation opportunities.
• Support marketing for SBU-focused recruiting initiatives leveraging the corporate HR communications resources and standards.

Corporate Marketing, Branding & Communications: Ensure representation and alignment between SBU strategic priorities and corporatewide marketing, branding, and communications channels, platforms, initiatives, and events to advance customer development and employee engagement.

• Identify and coach division demonstration teams for the annual TechExpo conference and other corporate-sponsored events. Coordinate customer engagement with the operations team to maximize client participation.
• Develop new website content to promote the division as part of the overarching M.C. Dean brand story.
• Maintain a monthly editorial calendar featuring wins, project milestones, technology development milestones, and key staff acknowledgments aligned with strategy or values.
• Identify and establish partnership marketing initiatives, including maintaining a list of OEM partners and certifications.
• Serve as the brand steward for the division, providing brand management, integration, training and alignment with M.C. Dean brand resources and standards.
• Lead and support corporatewide initiatives. Support department leadership to advance M.C. Dean’s marketing maturity both within the marketing communications function and with operational stakeholders. Participate in and facilitate functional cross-training initiatives to share successes and best practices across the marketing and communications function.

Qualifications

• Bachelor's degree in business, marketing, communications, or industry-related degree with relevant marketing and communications experience
• Minimum 7+ years of experience in marketing and communications with bachelors degree
• Minimum 2 years management experience
• Demonstrated expertise working with highly technical content and ability to tailor information for both lay and specialized audiences
• Previous experience working for professional services, technology, federal contracting, manufacturing, and/or AEC firms; EPC industry experience strongly preferred
• Demonstrated leadership for results-driven marketing campaigns and client engagement programs
• Experience managing integrated campaigns as an external or in-house consultant
• Experience managing marketing and employee events, site tours, and demonstrations
• Excellent written communications skills with mastery of AP Style guidelines
• Mastery of Microsoft Office (Word, Excel, PowerPoint)
• Experience managing complex marketing, thought leadership, and creative projects requiring coordination of in-house and vendor resources to deliver high-quality, high-impact campaigns
• Familiarity with SharePoint and website content management systems
• Experience with web analytics and media and social media distribution and tracking tools
• Highly collaborative team player willing to jump in to support others on the team
• Must be adaptable and able to work in a fast-paced environment with tight deadlines, and creatively solve problems
• Organizational skills and attention to detail
• Demonstrated analytical skills with research experience
• Ability to interface with all levels of management
• Willingness to work more than 40 hours per week
• Ability to travel to regional and national project sites and our Modular Mission Critical manufacturing facility (appox. 20%)

We offer an excellent benefits package including:

• A competitive salary
• Medical, dental, vision, life, and disability insurance
• Paid time off
• Tuition reimbursement
• 401k Retirement Plan
• Military Reserve pay offset
• Paid maternity leave

Abilities:

• Exposure to computer screens for an extended period of time.
• Sitting for extended periods of time.
• Reach by extending hands or arms in any direction.
• Have finger dexterity in order to manipulate objects with fingers rather than whole hands or arms, for example, using a keyboard.
• Listen to and understand information and ideas presented through spoken words and sentences.
• Communicate information and ideas in speaking so others will understand.
• Read and understand information and ideas presented in writing.
• Apply general rules to specific problems to produce answers that make sense.
• Identify and understand the speech of another person.

Pay Range

USD $112,800.00 - USD $169,200.00 /Yr.