Strategic Marketing & Communications Lead

Georgia State University; Atlanta (GA); On-site; USD 100,000 - 131,000; Full time

Job summary

Georgia State University seeks a Director of Marketing and Communication for the National Institute for Student Success (NISS) in Atlanta. You will shape messaging, campaigns, and digital content to raise national visibility and partnerships, working closely with university partners and NISS leadership.

The role requires senior-level strategic leadership, strong branding, and a track record in external engagement, media relations, and content strategy within an academic setting.

Qualifications

• Bachelor's degree in Strategic Communications/Marketing and five years of related experience, or a combination of education and related experience.

Responsibilities

• Provide strategic leadership for integrated marketing and communications strategy for NISS.
• Lead branding, messaging, and external engagement across national audiences.
• Direct content development, digital marketing, and media relations efforts.
• Collaborate with university partners to ensure brand alignment with institutional standards.
• Oversee internal communications and stakeholder engagement to support university priorities.

Skills

Strategic leadership

Marketing communications

Branding

External engagement

Digital marketing

Media relations

Content strategy

Education

Bachelor's degree in Strategic Communications/Marketing

Job description

Georgia State University seeks a Director of Marketing and Communication for the National Institute for Student Success (NISS) in Atlanta. You will shape messaging, campaigns, and digital content to raise national visibility and partnerships, working closely with university partners and NISS leadership.

The role requires senior-level strategic leadership, strong branding, and a track record in external engagement, media relations, and content strategy within an academic setting.