Strategic Marketing Architect (Hybrid Tempe)

WE United; Tempe (AZ); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Avnet in Tempe is seeking a Strategic Marketing Manager to lead integrated marketing programs driving awareness, engagement and demand generation for technology solutions and services.

You will collaborate with business-unit leaders and technical experts to translate complex concepts into compelling customer messaging, manage multi-channel campaigns, and optimize performance with analytics in a fast-paced, hybrid work environment.

Qualifications

• Experience in marketing technology solutions, services engineering solutions or B2B offerings.
• Proven experience developing and managing complex, multi-channel marketing campaigns and programs.
• Strong project and stakeholder management skills with the ability to lead multiple initiatives simultaneously.
• Experience partnering with technical subject matter experts and translating complex concepts into customer-focused messaging.
• Ability to work effectively in a fast-paced, highly collaborative environment with evolving priorities.
• Strong presentation, writing and communication skills.
• Experience measuring campaign effectiveness and using analytics to drive recommendations and continuous improvement.
• Demonstrated ability to influence and collaborate across departments and leadership levels.

Responsibilities

• Leads the development and execution of integrated marketing programs and campaigns that promote the company’s solutions and services.
• Collaborates with business unit leaders, technical specialists and other subject matter experts to develop marketing strategies, messaging frameworks and campaign plans.
• Creates and manages promotional calendars, and develops campaign briefs, positioning, value propositions and go-to-market plans aligned with business objectives.
• Determines and coordinates the most effective mix of marketing channels, including internal platforms, email, website, paid media, LinkedIn, events, video and sales enablement tools.
• Oversees development of campaign assets including presentations, playbooks, videos, infographics, customer stories, collateral, web content and promotional materials.
• Manages campaigns from concept through execution, ensuring projects are completed on time, within budget and aligned with strategic priorities.
• Tracks campaign performance and program effectiveness, analyzing data and developing recommendations to continually improve engagement, awareness, lead generation and return on investment across priority solutions and service offerings.
• Works closely with global marketing, sales and other business teams to ensure consistent messaging and coordinated execution across initiatives.

Skills

Marketing strategy

B2B marketing

Campaign management

Cross-functional collaboration

Analytics

Messaging

Presentations

Education

Bachelor's degree

Tools

Microsoft 365

Marketing automation

Adobe Express

Job description

Avnet in Tempe is seeking a Strategic Marketing Manager to lead integrated marketing programs driving awareness, engagement and demand generation for technology solutions and services.

You will collaborate with business-unit leaders and technical experts to translate complex concepts into compelling customer messaging, manage multi-channel campaigns, and optimize performance with analytics in a fast-paced, hybrid work environment.