Strategic Marketing Analyst

Hitachi Energy

Raleigh (NC)

On-site

USD 70,000 - 90,000

Full time

14 days+

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Job summary

A leading energy company in Raleigh, North Carolina is seeking a Strategic Marketing Analyst to analyze market trends and improve customer engagement. The ideal candidate will have a degree in Marketing or related fields and at least 2 years of experience in the electrical energy sector. This role requires strong analytical skills and the ability to collaborate effectively. They offer a full-time position with opportunities for professional growth and development.

Qualifications

2 years of experience in the electrical energy sector or similar role.
Proven ability to prosper in unstructured situations.
Strong focus on customer needs to tailor marketing strategies.

Responsibilities

Analyze market trends and customer behaviors.
Create reports translating market projections into strategies.
Collaborate with teams to drive customer engagement.

Skills

Customer needs understanding

Analytical skills

Problem-solving

Verbal communication

Written communication

Education

Degree in Marketing, Business Administration or related field

Job description

Hitachi Energy is looking for a Strategic Marketing Analyst to join our Transformers Sales Operations team in North America. In this role, you will analyze market trends, customer behaviors, and campaign effectiveness, providing the organization with the data-driven intelligence needed to enhance strategies, improve customer engagement, and maximize return on investment. Your deep understanding of the market and customer needs will allow you to collaborate with cross-functional teams to drive awareness, generate leads, and enhance customer engagement.

Responsible to ensure compliance with applicable external and internal regulations, procedures and guidelines.

How you will make an impact

Understand specific market/customer value chains and how our offerings fit into the delivery of our customer’s products/services.
Evaluate and derive insights from customer and competitor regulatory filings, publications, and public meeting coverage to identify trends that can be refined into specific market projections by product line.
Create and maintain reports, processes, and structures ensuring efficient translation of market projections into commercial operations and strategic marketing action planning.
Partner with others to ensure data pipelines, analytical tools, and model production processes are scalable, robust, and accurate.
Foster strong internal communication channels across the organization, ensuring seamless collaboration and information flow to set quantifiable sales budgets and goals.

Your background

Degree in Marketing, Business Administration, Communications, or a related field.
Minimum 2 years of experience in the electrical energy sector (utilities, data centers, renewables, etc.) or similar role in another industry.
Proven ability to prosper in unstructured situations where there is no clear path to the destination.
Strong focus on understanding customer needs and preferences to tailor marketing strategies.
Strong analytical and problem-solving skills with the ability to interpret complex data sets and derive actionable insights.
Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
Ability to work effectively both independently and as part of a multidisciplinary team.
We will consider any equivalent combination of knowledge, skills, education, and experience to meet minimum qualifications.

More About Us

At Hitachi Energy, we are committed to fostering a culture of safety and integrity. We offer opportunities for professional growth and development, encouraging our employees to take initiative and drive innovation. Join us and be part of a team that values collaboration and excellence!

Seniority level