Strategic Market Research Lead

Ipsos in US; Troy (MI); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Career development

Generous PTO

Healthcare plans

Wellness benefits

Flexible workplace policy

Collaborative culture

Job summary

Ipsos in the US is seeking a Senior Research Analyst to advance research execution, client deliverables, and strategic project support. This role is ideal for professionals with 1–2 years of market research experience who want to deepen their expertise and broaden their impact.

You will lead project execution, program surveys and online communities, monitor fieldwork, and transform findings into compelling reports and strategic recommendations.

Qualifications

• Bachelor's degree required.
• 1–2 years in market research, consumer insights, or related research.
• Experience managing multiple research projects.
• Strong understanding of qualitative and quantitative methodologies.
• Experience programming and managing online surveys and research communities.
• Competence with technology, AI and learning new software.
• Advanced proficiency in PowerPoint, Excel, and data visualization.

Responsibilities

• Lead Research Project Execution: manage online qualitative and quantitative studies with increasing independence.
• Program, test, launch and oversee surveys and online communities; troubleshoot best practices.
• Monitor fieldwork performance, quotas, sample, data quality; identify risks and communicate updates.
• Transform findings into reports and presentations; summarize themes and insights for strategic recommendations.
• Support client relationships by participating in meetings and aligning with account teams.
• Manage and grow online communities: engagement strategies, content planning, incentives, and health.
• Oversee sample and respondent management; coordinate recruitment and quality initiatives.
• Mentor junior analysts and promote best practices in research and project management.
• Identify opportunities to improve workflows and data quality.

Skills

Project management

Qualitative research

Quantitative research

Survey programming

Online communities

Data visualization

PowerPoint

Excel

AI familiarity

Learning new software

Education

Bachelor's degree

Tools

Survey software

Online survey platforms

Job description

Ipsos in the US is seeking a Senior Research Analyst to advance research execution, client deliverables, and strategic project support. This role is ideal for professionals with 1–2 years of market research experience who want to deepen their expertise and broaden their impact.

You will lead project execution, program surveys and online communities, monitor fieldwork, and transform findings into compelling reports and strategic recommendations.