Senior Market Research Lead: Client Insights & Strategy

Ipsos in US; Chicago (IL); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

PTO and healthcare benefits

Flexible workplace policy

Career development

Job summary

Ipsos in US is seeking a Senior Research Analyst to deepen ownership of research execution, client deliverables, and strategic project support. This role suits professionals with 1–2 years in market research who want to expand their analytical capabilities and impact client understanding of customers.

You will collaborate with client service teams, research managers, and junior staff to ensure successful project execution while delivering meaningful insights and recommendations.

Qualifications

• Bachelor's degree required.
• 1–2 years of market research, consumer insights, customer experience, or related research experience.
• Experience managing multiple research projects simultaneously.
• Strong understanding of qualitative and quantitative research methodologies.
• Experience programming and managing online surveys and research communities.
• Competence with technology, AI and learning new software applications.
• Advanced proficiency in PowerPoint, Excel, and data visualization techniques.
• Strong analytical, problem-solving, and critical-thinking skills.
• Excellent written and verbal communication abilities and ability to work independently while collaborating across teams.

Responsibilities

• Lead Research Project Execution from setup through final delivery.
• Program, test, launch, and oversee surveys, online communities, discussion boards, live chats, and other research activities.
• Monitor fieldwork performance, manage quotas and sample, oversee data quality validation, identify risks, and communicate updates.
• Transform research findings into compelling reports and presentations; summarize key themes and insights to inform strategic recommendations.
• Participate in client meetings and collaborate with account teams to ensure client objectives are met.
• Take ownership of community engagement strategies, content planning, participant communications, incentive programs, and overall community health.
• Coordinate recruitment efforts, monitor respondent quality initiatives, manage participant databases, and ensure communities maintain healthy populations.
• Provide guidance to Research Analysts, review work for quality, and help team members develop skills.
• Identify opportunities to enhance workflows, increase efficiency, and improve data quality.

Skills

Market research

Project management

Qual & Quant methods

Survey programming

PowerPoint

Excel

Data visualization

Communication

Independent work

Education

Bachelor's degree

Tools

Survey software

Job description

Ipsos in US is seeking a Senior Research Analyst to deepen ownership of research execution, client deliverables, and strategic project support. This role suits professionals with 1–2 years in market research who want to expand their analytical capabilities and impact client understanding of customers.

You will collaborate with client service teams, research managers, and junior staff to ensure successful project execution while delivering meaningful insights and recommendations.