Strategic Luxury Email Marketing Specialist

Lafayette 148, Inc; New York (NY); In loco; USD 70.000 - 80.000; Tempo pieno

Descrizione del lavoro

The Lafayette 148, Inc. Brooklyn-based team is seeking an Email Marketing Specialist to own end-to-end email campaigns and flows, leveraging Klaviyo to drive retention and revenue in the luxury fashion space.

You will transform performance data into actionable insights, build automated journeys, segment audiences with Snowflake data, and ensure flawless, on-brand deployments in a fast-paced launch calendar.

Competenze

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 2-4 years in digital marketing, with a specific focus on Email/CRM (Retail or Luxury experience preferred).

Mansioni

• Design, build, and optimize automated email and SMS flows (Welcome, Abandoned Cart, Post-Purchase) that drive incremental revenue and improve Customer Lifetime Value (CLV).
• Partner with Digital Marketing VP to interpret performance data. Transition from reporting "what happened" to explaining the "why," providing actionable insights for future campaigns.
• Use Snowflake data to create high-conversion audience segments.
• Manage the execution for email, ensuring all assets are on-brand, links are functional, and deployments are error-free.
• Lead a rigorous testing culture-experimenting with subject lines, creative layouts, and send times to continuously improve engagement metrics.
• Navigate fast-paced launch cycles and shifting priorities with a solution-oriented mindset, maintaining high attention to detail under pressure.

Conoscenze

Klaviyo

Excel

Data storytelling

Stakeholder communication

Cross-functional collaboration

Email marketing

Segmentation

Formazione

Bachelor’s degree in Marketing or related field

Strumenti

Snowflake

Sigma

Descrizione del lavoro

The Lafayette 148, Inc. Brooklyn-based team is seeking an Email Marketing Specialist to own end-to-end email campaigns and flows, leveraging Klaviyo to drive retention and revenue in the luxury fashion space.

You will transform performance data into actionable insights, build automated journeys, segment audiences with Snowflake data, and ensure flawless, on-brand deployments in a fast-paced launch calendar.