Strategic IT Marketing Leader — Remote

GigaKOM; San Diego (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote work environment

Flexible engagement options: Full-time

Performance-based incentives

Growth into senior leadership roles

Job summary

GigaKOM is seeking a Marketing Lead to design and execute the company’s marketing strategy for IT solutions. This fully remote position supports California and national/international campaigns, collaborating with Sales, Leadership, and Technology Partners to build pipeline and accelerate revenue growth.

The ideal candidate has 5+ years in B2B technology marketing, strong digital and content skills, and a track record of leading multi-channel campaigns while driving measurable ROI in a

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
• 5+ years of experience in B2B marketing, preferably in technology or IT services
• Strong experience with digital marketing, campaign management, and lead generation
• Proficiency with marketing tools (e.g., Mailchimp, CRM systems, marketing automation platforms)
• Experience managing social media and digital content strategies
• Strong written and verbal communication skills
• Ability to work independently in a remote environment

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with company growth goals
• Define brand positioning, messaging, and go-to-market initiatives
• Identify new marketing channels, campaigns, and growth opportunities
• Establish KPIs and measure marketing performance and ROI
• Design and execute multi-channel campaigns to generate qualified leads
• Manage email marketing, digital campaigns, and content distribution
• Build and optimize marketing funnels aligned with sales objectives
• Track, analyze, and report on campaign performance and conversion metrics
• Collaborate with technology partners on joint campaigns
• Develop and manage co-marketing initiatives and MDF-driven programs
• Build long-term partner marketing relationships and campaigns
• Align messaging and campaigns with vendor programs and incentives
• Manage and grow social media presence across platforms
• Oversee website updates, SEO optimization, and content strategy
• Create and manage content including blogs, newsletters, case studies, and campaigns
• Develop marketing assets such as presentations, graphics, and videos
• Plan and execute webinars, virtual events, and in-person engagements
• Coordinate participation in trade shows, conferences, and partner events
• Develop promotional event strategies and manage execution
• Support sales-driven events and on-demand campaigns
• Work closely with the sales team to align marketing efforts with revenue goals
• Support lead qualification, nurturing, and follow-up processes
• Track and report on lead generation and pipeline contribution
• Enable sales with marketing materials and campaign insights
• Lead cross-functional collaboration with internal teams and external partners
• Manage multiple campaigns and priorities in a fast-paced environment
• Drive execution while maintaining strategic oversight
• Facilitate meetings with stakeholders, vendors, and partners

Skills

Digital marketing

Campaign management

Lead generation

Content strategy

Social media

Remote work

Education

Bachelor’s degree in Marketing/Business or related field

Tools

Mailchimp

CRM systems

Marketing automation

Adobe Creative Suite

Job description

GigaKOM is seeking a Marketing Lead to design and execute the company’s marketing strategy for IT solutions. This fully remote position supports California and national/international campaigns, collaborating with Sales, Leadership, and Technology Partners to build pipeline and accelerate revenue growth.

The ideal candidate has 5+ years in B2B technology marketing, strong digital and content skills, and a track record of leading multi-channel campaigns while driving measurable ROI in a