Strategic Integrated Marketing Lead

Samsung Electronics

Plano (TX)

On-site

USD 130,000 - 190,000

Full time

14 days+

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Benefits offered by this job

Medical, Dental, Vision

401(k) plan

Employee Purchase Program

Tuition Assistance

Job summary

Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions.

The Senior Manager, Integrated Marketing develops and leads integrated marketing strategies and campaigns that translate business objectives and consumer insights into compelling experiences across the consumer journey. This role serves as a strategic connector across Product Management, Brand, Creative, Media, Social/Influencer, Digital, CRM, PR, Channel

Qualifications

8+ years of experience in integrated marketing, consumer marketing, brand marketing, campaign strategy, go-to-market planning or a related discipline.

Responsibilities

Lead development of integrated marketing strategies connecting business objectives, consumer insights, product priorities and commercial opportunities.
Translate product launches and seasonal priorities into cohesive, full-funnel marketing plans.
Own high-priority integrated campaigns from strategic brief through launch, optimization and post-campaign evaluation.
Establish campaign architecture across paid, owned and earned channels ensuring a unified consumer experience.
Lead executive reviews and present strategic recommendations and results to senior leadership.