Strategic Influencer Campaign Lead

CJ; Santa Barbara (CA); Hybrid; USD 81,000 - 117,000; Full time

Benefits offered by this job

Flexible time off

Paid holidays

Hybrid work arrangements

401K matching

Wellness programs

Employee Referral Program

Team-building events

Parental bonding leave

Backup care options

Employee discount program

Job summary

CJ is a leader in performance marketing, connecting brands with top publishers to drive revenue and growth. This hybrid role requires collaboration across teams to optimize campaigns and influencer partnerships.

Based in Santa Barbara, CJ offers cutting-edge technology, data capabilities, and a culture of innovation within Publicis Groupe. Expect client-facing leadership and opportunities to shape strategy across industries.

Qualifications

• Bachelor's Degree or related work experience and minimum of 5 years’ experience in online marketing, ideally digital performance, with 3 of the years in influencer or social media marketing.
• Clear and effective communicator with solid business acumen and digital marketing concepts.
• Strong leadership skills and ability to drive a team culture and accountability.
• Ability to execute multiple tasks within designated time frames delivering high-quality results.
• Ability to collaborate across departments and divisions to achieve objectives.

Responsibilities

• Lead the Client partnership, ensuring alignment to client KPIs, brand guidelines, and strategy within campaign.
• Run weekly client and agency calls; coordinate with your team to report progress and performance.
• Coordinate with internal stakeholders and shared client teams and keep them apprised of needs.
• Develop influencer relationships and opportunities aligning with campaign goals and audience fit.
• Learn and apply influencer channels and trends to client campaigns.
• Identify efficiencies across VIP processes.
• Represent CJ in industry events and thought leadership pieces.
• Create influencer/content strategies for seasonal initiatives; drive platform and budget recommendations.
• Manage project/workload and ensure delivery to deadlines.
• Benchmark campaigns and forecast outcomes to align pitches with data.

Skills

Leadership

Communication

Data analytics

Cross-functional collaboration

Time management

Excel

Influencer platforms knowledge

Education

Bachelor's degree (Marketing/related)

Tools

Captiv8

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Windows

Job description

CJ is a leader in performance marketing, connecting brands with top publishers to drive revenue and growth. This hybrid role requires collaboration across teams to optimize campaigns and influencer partnerships.

Based in Santa Barbara, CJ offers cutting-edge technology, data capabilities, and a culture of innovation within Publicis Groupe. Expect client-facing leadership and opportunities to shape strategy across industries.