Strategic Hospitality Sales Director — Growth & Partnerships

Crowne-Plaza-Hotel; North Augusta (SC); On-site; USD 110,000 - 160,000; Full time

Job summary

Crowne Plaza North Augusta seeks a dynamic Director of Sales & Marketing to lead sales efforts, strengthen market presence, and drive revenue growth. Located in the Riverside Village district, the hotel features 180 guestrooms and versatile event spaces.

This leadership role requires strategic thinking, relationship-building, and the ability to generate new business across the Augusta and North Augusta markets. Join a results-driven team focused on expansion and guest experiences.

Qualifications

• Previous hotel sales leadership experience, preferably in a full-service hotel.
• Demonstrated success in revenue generation, business development, and account management.
• Strong leadership, communication, negotiation, and relationship-building skills.
• Experience with hotel sales systems and CRM platforms; Delphi and IHG experience preferred.
• Knowledge of group sales, catering, revenue management, and hospitality marketing.
• Ability to work independently, prioritize effectively, and deliver measurable results.

Responsibilities

• Develop and execute strategic sales and marketing plans to maximize revenue, occupancy, and market share.
• Generate new corporate, government, group, catering, and social event business through proactive prospecting and relationship-building.
• Lead, coach, and develop the sales team while establishing clear performance goals and accountability.
• Build relationships with local businesses, community partners, event planners, and key market accounts.
• Partner with Revenue Management to develop pricing strategies, forecasts, and revenue opportunities.
• Oversee group bookings, proposals, contracts, site inspections, and client relationships.
• Develop marketing initiatives and digital strategies to enhance hotel visibility and attract new business.
• Collaborate with hotel leadership and operational departments to ensure successful execution of meetings and events.
• Monitor sales performance, market trends, and competitive positioning to identify growth opportunities.

Skills

Leadership

Communication

Negotiation

Relationship-building

CRM platforms

Delphi

IHG experience

Group sales

Revenue management

Hospitality marketing

Tools

CRM platforms

Delphi

IHG systems

Job description

Crowne Plaza North Augusta seeks a dynamic Director of Sales & Marketing to lead sales efforts, strengthen market presence, and drive revenue growth. Located in the Riverside Village district, the hotel features 180 guestrooms and versatile event spaces.

This leadership role requires strategic thinking, relationship-building, and the ability to generate new business across the Augusta and North Augusta markets. Join a results-driven team focused on expansion and guest experiences.