Director of Sales

StepStone Hospitality; North Augusta (SC); On-site; USD 90,000 - 130,000; Full time

Job summary

Crowne Plaza North Augusta, part of StepStone Hospitality, seeks a Director of Sales & Marketing to lead our sales efforts, strengthen market presence, and drive revenue growth across the Augusta and North Augusta markets.

You will develop strategic plans, mentor a high-performing sales team, and cultivate partnerships with local businesses and event planners to maximize occupancy and revenue opportunities.

Qualifications

• Previous hotel sales leadership experience in full-service hotels.
• Proven revenue generation and account management skills.
• Strong leadership and negotiation abilities.
• Experience with Delphi and IHG is preferred.

Responsibilities

• Develop and execute strategic sales and marketing plans to maximize revenue, occupancy, and market share.
• Generate new corporate, government, group, catering, and social event business through proactive prospecting and relationship-building.
• Lead, coach, and develop the sales team while establishing clear performance goals and accountability.
• Build relationships with local businesses, community partners, event planners, and key market accounts.
• Partner with Revenue Management to develop pricing strategies, forecasts, and revenue opportunities.
• Oversee group bookings, proposals, contracts, site inspections, and client relationships.
• Develop marketing initiatives and digital strategies to enhance hotel visibility and attract new business.
• Collaborate with hotel leadership and operational departments to ensure successful execution of meetings and events.
• Monitor sales performance, market trends, and competitive positioning to identify growth opportunities.

Skills

Sales leadership

Revenue generation

Relationship-building

Negotiation

CRM experience

Leadership

Strategic planning

Communication

Tools

CRM systems

Delphi

IHG system

Job description

Description

Lead the Vision. Build the Relationships. Drive the Revenue.

Crowne Plaza North Augusta is seeking a dynamic, results-driven Director of Sales & Marketing to lead our sales efforts, strengthen market presence, and drive revenue growth.

Located in the vibrant Riverside Village district, our upscale, full-service hotel features 180 guestrooms, versatile meeting and event spaces, and exceptional dining experiences.

We are looking for a strategic, relationship-focused leader who thrives on generating new business, developing high-performing teams, and creating lasting partnerships throughout the Augusta and North Augusta markets.

• Develop and execute strategic sales and marketing plans to maximize revenue, occupancy, and market share.
• Generate new corporate, government, group, catering, and social event business through proactive prospecting and relationship-building.
• Lead, coach, and develop the sales team while establishing clear performance goals and accountability.
• Build relationships with local businesses, community partners, event planners, and key market accounts.
• Partner with Revenue Management to develop pricing strategies, forecasts, and revenue opportunities.
• Oversee group bookings, proposals, contracts, site inspections, and client relationships.
• Develop marketing initiatives and digital strategies to enhance hotel visibility and attract new business.
• Collaborate with hotel leadership and operational departments to ensure successful execution of meetings and events.
• Monitor sales performance, market trends, and competitive positioning to identify growth opportunities.

Requirements

• Previous hotel sales leadership experience, preferably in a full-service hotel.
• Demonstrated success in revenue generation, business development, and account management.
• Strong leadership, communication, negotiation, and relationship-building skills.
• Experience with hotel sales systems and CRM platforms; Delphi and IHG experience preferred.
• Knowledge of group sales, catering, revenue management, and hospitality marketing.
• Ability to work independently, prioritize effectively, and deliver measurable results.

Why Join Us?

At Crowne Plaza North Augusta, you'll have the opportunity to lead sales initiatives at a distinctive hotel in one of the area's most desirable locations. As part of StepStone Hospitality, you'll play an important role in strengthening our market presence, developing valuable partnerships, and driving the property's continued success.

If you're a motivated hospitality sales leader ready to make an impact, we'd love to hear from you!

StepStone Hospitality is an Equal Opportunity Employer.