Hotel Sales Director: Growth, Partnerships & Leadership

StepStone Hospitality; North Augusta (SC); On-site; USD 90,000 - 130,000; Full time

Job summary

Crowne Plaza North Augusta, part of StepStone Hospitality, seeks a Director of Sales & Marketing to lead our sales efforts, strengthen market presence, and drive revenue growth across the Augusta and North Augusta markets.

You will develop strategic plans, mentor a high-performing sales team, and cultivate partnerships with local businesses and event planners to maximize occupancy and revenue opportunities.

Qualifications

• Previous hotel sales leadership experience in full-service hotels.
• Proven revenue generation and account management skills.
• Strong leadership and negotiation abilities.
• Experience with Delphi and IHG is preferred.

Responsibilities

• Develop and execute strategic sales and marketing plans to maximize revenue, occupancy, and market share.
• Generate new corporate, government, group, catering, and social event business through proactive prospecting and relationship-building.
• Lead, coach, and develop the sales team while establishing clear performance goals and accountability.
• Build relationships with local businesses, community partners, event planners, and key market accounts.
• Partner with Revenue Management to develop pricing strategies, forecasts, and revenue opportunities.
• Oversee group bookings, proposals, contracts, site inspections, and client relationships.
• Develop marketing initiatives and digital strategies to enhance hotel visibility and attract new business.
• Collaborate with hotel leadership and operational departments to ensure successful execution of meetings and events.
• Monitor sales performance, market trends, and competitive positioning to identify growth opportunities.

Skills

Sales leadership

Revenue generation

Relationship-building

Negotiation

CRM experience

Leadership

Strategic planning

Communication

Tools

CRM systems

Delphi

IHG system

Job description

Crowne Plaza North Augusta, part of StepStone Hospitality, seeks a Director of Sales & Marketing to lead our sales efforts, strengthen market presence, and drive revenue growth across the Augusta and North Augusta markets.

You will develop strategic plans, mentor a high-performing sales team, and cultivate partnerships with local businesses and event planners to maximize occupancy and revenue opportunities.