Strategic Healthcare Marketing & PR Manager

BHS; Elizabethtown (KY); On-site; USD 60,000 - 90,000; Full time

Job summary

Baptist Health in Elizabethtown, KY is seeking a Marketing & PR Manager to lead marketing and communications for its hospitals. You will work with the Director of Marketing & Public Relations to develop and implement strategic campaigns that raise awareness and build trust in the community.

You will partner with executives and service lines to create regional plans, monitor performance, and adapt tactics based on data and market trends.

Qualifications

• Bachelor’s degree in Marketing, business, public relations, journalism or related field.
• Five to seven years’ healthcare or related industry experience
• Experience in public relations, journalism or related field preferred.

Responsibilities

• Develop and implement marketing and public relations communications for assigned hospital(s).
• Develop, initiate and maintain marketing, advertising and promotional strategies aligned with local and system initiatives.
• Collaborate with leadership and creative teams to execute marketing plans including digital strategies.
• Develop measurable goals and track metrics to evaluate campaign results and effectiveness.
• Analyze data on market share, patient origin and competitive landscape to inform strategy.

Skills

Marketing strategy

Public relations

Team collaboration

Education

Bachelor’s degree in Marketing, business, public relations, journalism or related field

Job description

Baptist Health in Elizabethtown, KY is seeking a Marketing & PR Manager to lead marketing and communications for its hospitals. You will work with the Director of Marketing & Public Relations to develop and implement strategic campaigns that raise awareness and build trust in the community.

You will partner with executives and service lines to create regional plans, monitor performance, and adapt tactics based on data and market trends.