Marketing & PR Manager - Hardin

BHS Baptist Healthcare System; Elizabethtown (KY); On-site; USD 70,000 - 95,000; Full time

Job summary

Baptist Health in Elizabethtown, KY is seeking a Marketing & PR Manager to work with the Director of Marketing & Public Relations and Executive Director to develop and implement marketing and public relations communications for the assigned hospital.

The role involves partnering with leadership, service-line managers, and external agencies to craft campaigns, track outcomes, and adjust plans based on data and market insights.

Qualifications

• Bachelor’s degree in Marketing, business, public relations, journalism or related field.
• Five to seven years’ healthcare or related industry experience.
• Experience in public relations, journalism or related field preferred.

Responsibilities

• Develop, implement marketing and public relations strategies to support hospital initiatives.
• Collaborate with leadership and agencies to execute campaigns across advertising, PR and digital channels.
• Set measurable goals and track campaign performance across platforms.
• Analyze market data and patient origin, market share to inform planning.

Skills

Marketing strategy

Public relations

Advertising campaigns

Digital marketing

Analytics & metrics

Budget management

Education

Bachelor’s degree in Marketing, business, public relations, journalism or related field

Job description

Job Summary

Baptist Health is looking for a Marketing & PR Manager to join our team in Elizabethtown, KY! Responsible for working with Director, Marketing & Public Relations and Executive Director, Marketing & Communications to develop and implement marketing and public relations communications for assigned hospital(s).

Essential Duties

Works directly with leadership team and service-line managers to develop, initiate, maintain and provide follow-up on marketing, advertising and promotional strategies that support system, regional and local initiatives. Provides support for development of regional marketing plan, including individual budgets and timetables. Involves close contact with service-line managers and hospital leaders. Works with the director, advertising agency and system creative team to implement marketing plans including advertising, public relations and digital strategies. Develops measurable goals for marketing and public relations initiatives and tracks metrics in various platforms to ensure success. Reports campaign outcomes to director, system and local leaders in order to evaluate campaign results and effectiveness Collects, coordinates and interprets data as it relates to the hospital and its competitors, including service-line information, patient origin, market share and other statistics utilizing planning and marketing resources.

Qualifications

Qualification: Bachelor’s degree in Marketing, business, public relations, journalism or related field. Five to seven years’ healthcare or related industry experience. Experience in public relations, journalism or related field preferred.

Company Information

Founded in 1924 in Louisville, Kentucky, Baptist Health is a full-spectrum health system dedicated to improving the health of the communities it serves. The Baptist Health family consists of 10 hospitals, employed and independent physicians, and more than 470 points of care, including outpatient facilities, physician practices and services, urgent care clinics, outpatient diagnostic and surgery centers, home care, fitness centers, and occupational medicine and physical therapy clinics. Baptist Health’s eight owned hospitals include more than 2,300 licensed beds in Corbin, Elizabethtown, La Grange, Lexington, Louisville, Paducah, Richmond and New Albany, Indiana. Baptist Health also operates two joint venture hospitals: the 410-bed Baptist Health Deaconess Madisonville in Madisonville, Kentucky with Deaconess Health System based in Evansville, Indiana, and the Baptist Health Rehabilitation Hospital, a 40-bed inpatient rehabilitation facility with Encompass Health, based in Birmingham, Alabama. Baptist Health employs more than 24,000 people in Kentucky and surrounding states. Baptist Health is the first health system in the U.S. to have all of its hospitals recognized by the American Nursing Credentialing Center with either a Magnet® or Pathway to Excellence® designation for nursing excellence. Baptist Health’s employed provider network, Baptist Health Medical Group, has more than 1,820 employed providers offering care in 78 specialties, including approximately 862 physicians and 958 advanced practice clinicians. Baptist Health’s physician network also includes more than 2,000 independent physicians.

EEO Statement

Baptist Health is an Equal Employment Opportunity employer, and seeks to employ individuals without regard to race, color, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, religious or political beliefs, protected veteran status, employment status or any other protected class identified in any federal, state, or local law. Baptist Health specifically encourages minority, female, disabled, veteran and other candidates from diverse backgrounds to apply and strengthen our team.

Accessibility

NOTICE OF NONDISCRIMATION AND ACCESSIBILITY TO SERVICES Persons with hearing and speech impairments can contact Baptist Health facilities by using the Kentucky Relay Service, a toll-free telecommunication device for the deaf (TDD). For voice to TDD, call 800.648.6057. For TDD to voice, call 800.648.6056. Job Applicant Privacy Policy Statement - Job Applicant Privacy Policy