Strategic Health & Fitness Content Lead

Hearst Corporation; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work in NYC

Medical, dental and vision insurance

401(k) plan with company match

Training programs and industry events

Job summary

HearstMade is seeking a Manager, Content Strategy, Health & Fitness to shape editorial experiences that connect client objectives with authentic storytelling. You will lead health and fitness content strategy, supervise writers, and collaborate with editors, marketing, and sales to deliver integrated branded campaigns.

The role emphasizes strong writing, newsroom instincts, and proven ability to manage multiple projects in a fast-paced, hybrid NYC environment.

Qualifications

• 4+ years of editorial, content strategy, branded content, or digital publishing experience with health/fitness content.
• Ability to translate business objectives into compelling storytelling and concepts.
• Exceptional writing, editing, and content packaging with a strong editorial instinct.
• Strong understanding of digital formats and platforms like Instagram and TikTok.
• Experience managing freelance writers and creators with clear guidance and feedback.
• Excellent communication and presentation skills for cross-functional alignment.
• Experience with branded campaigns, RFP responses, or client-facing work preferred.
• Familiarity with CMS, SEO/AEO, ecommerce content, and production workflows a plus.
• Self-motivated, collaborative, adaptable, thrives in a fast-paced hybrid environment in NYC.

Responsibilities

• Lead content strategy for health and fitness-focused branded content and RFPs.
• Collaborate with Health & Fitness Director, marketing, sales, editors, and cross-functional teams.
• Serve as strategic and editorial lead from ideation through execution across multiple projects.
• Manage freelance writers and creators, providing editing guidance and feedback.
• Write, edit, package, and publish high-quality health and wellness content per editorial standards.
• Support campaign execution with consistent writing, editing, packaging, and review cycles.
• Balance editorial integrity with audience engagement and client expectations on complex briefs.

Skills

Editorial strategy

Branded content

Digital publishing

Freelance management

Social media knowledge

Tools

CMS platforms

SEO & AEO

Job description

HearstMade is seeking a Manager, Content Strategy, Health & Fitness to shape editorial experiences that connect client objectives with authentic storytelling. You will lead health and fitness content strategy, supervise writers, and collaborate with editors, marketing, and sales to deliver integrated branded campaigns.

The role emphasizes strong writing, newsroom instincts, and proven ability to manage multiple projects in a fast-paced, hybrid NYC environment.