Manager, Content Strategy, Health & Fitness

Hearst; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work in NYC

Medical, dental and vision insurance

401(k) plan with company match

Training programs and industry events

Job summary

HearstMade is seeking a Manager, Content Strategy, Health & Fitness to shape editorial experiences that connect client objectives with authentic storytelling. You will lead health and fitness content strategy, supervise writers, and collaborate with editors, marketing, and sales to deliver integrated branded campaigns.

The role emphasizes strong writing, newsroom instincts, and proven ability to manage multiple projects in a fast-paced, hybrid NYC environment.

Qualifications

• 4+ years of editorial, content strategy, branded content, or digital publishing experience with health/fitness content.
• Ability to translate business objectives into compelling storytelling and concepts.
• Exceptional writing, editing, and content packaging with a strong editorial instinct.
• Strong understanding of digital formats and platforms like Instagram and TikTok.
• Experience managing freelance writers and creators with clear guidance and feedback.
• Excellent communication and presentation skills for cross-functional alignment.
• Experience with branded campaigns, RFP responses, or client-facing work preferred.
• Familiarity with CMS, SEO/AEO, ecommerce content, and production workflows a plus.
• Self-motivated, collaborative, adaptable, thrives in a fast-paced hybrid environment in NYC.

Responsibilities

• Lead content strategy for health and fitness-focused branded content and RFPs.
• Collaborate with Health & Fitness Director, marketing, sales, editors, and cross-functional teams.
• Serve as strategic and editorial lead from ideation through execution across multiple projects.
• Manage freelance writers and creators, providing editing guidance and feedback.
• Write, edit, package, and publish high-quality health and wellness content per editorial standards.
• Support campaign execution with consistent writing, editing, packaging, and review cycles.
• Balance editorial integrity with audience engagement and client expectations on complex briefs.

Skills

Editorial strategy

Branded content

Digital publishing

Freelance management

Social media knowledge

Tools

CMS platforms

SEO & AEO

Job description

At HearstMade, we create premium branded content that informs, inspires, and resonates with millions of readers across some of the world’s most trusted media brands. As Manager, Content Strategy, Health & Fitness, you’ll play a pivotal role in shaping compelling storytelling that seamlessly connects client objectives with authentic editorial experiences.

About Hearst Magazines (Why Us?)

We create media that moves minds, products and ideas. Our portfolio of 30 iconic brands — including Cosmopolitan, Delish, Esquire, Good Housekeeping, Men’s Health and Road & Track — reaches nearly 130 million people each month. Our teams combine trusted journalism and cultural storytelling with technology, data and commerce to create experiences that inform, inspire and entertain audiences across generations and around the globe. Our business also includes HearstMade, our branded content studio. And together, we are shaping what’s next.

Why HearstMade?

HearstMade is Hearst Magazines’ award-winning branded content studio. We partner with leading marketers to develop innovative, audience-first campaigns that deliver meaningful results while maintaining the editorial excellence our brands are known for.

Key Responsibilities (What You Are Doing)

• Lead content strategy for health and fitness-focused RFPs, developing compelling concepts and recommendations that align client objectives with audience insights, platforms, formats, and distribution strategies.
• Partner closely with the HearstMade Health & Fitness Director, marketing, sales, account management, editors, and other cross-functional teams to bring integrated branded content campaigns to life.
• Serve as the strategic and editorial lead for health and fitness content from ideation through execution, managing multiple projects and timelines simultaneously.
• Assign, brief, and manage freelance writers and creators, providing thoughtful editing, feedback, and guidance throughout the creative process.
• Write, edit, package, and publish high-quality branded health and wellness content—including explainers, product roundups, athlete and patient profiles, and other editorial formats that meet Hearst’s editorial standards and client objectives.
• Support campaign execution by ensuring consistency across writing, editing, packaging, review cycles, and final deliverables.
• Navigate stakeholder feedback while balancing editorial integrity, audience engagement, and client expectations to successfully deliver complex branded content initiatives.

Qualifications (What We’re Looking For)

• 4+ years of experience in editorial, content strategy, branded content, digital publishing, or a related field, with a strong background in health, wellness, and/or fitness content.
• Demonstrated ability to develop creative, insight-driven content strategies that translate business objectives into compelling storytelling.
• Exceptional writing, editing, and content packaging skills with a strong editorial instinct and attention to detail.
• Deep understanding of digital content formats and social platforms, with strong knowledge of Instagram, TikTok, and evolving audience behaviors.
• Experience managing freelance writers and creators, including briefing, editing, and overseeing revisions.
• Strong communication and presentation skills with the ability to clearly articulate strategic recommendations and build alignment across cross-functional teams.
• Experience supporting branded content campaigns, RFP responses, client-facing initiatives, or custom content programs is preferred.
• Familiarity with publishing CMS platforms, SEO and AEO best practices, ecommerce content, and production workflows is a plus.
• Self-motivated, collaborative, adaptable, and able to thrive in a fast-paced environment while managing multiple priorities.
• This is a hybrid role based in New York City, requiring 4 days per week in the office.

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial benefits, including a 401(k) plan with a generous company match.