Strategic Growth & Referrals Specialist

ATEX Healthcare Home Health; McAllen (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

ATEX Healthcare Home Health in McAllen, TX is seeking a Business Development Specialist to plan, develop, and implement marketing programs that educate the community and promote agency capabilities to physicians, hospitals, and patients.

The role centers on generating referrals, coordinating care plans, designing marketing materials, coordinating media exposure, and supporting health plan contracting, with day-to-day activities directed by the Regional Director of Business Development.

Qualifications

• Bachelor’s degree in marketing preferred; high school or equivalent required with business development experience.
• At least one year of marketing or administrative experience in a health care setting.
• Knowledge of home health care services and managed care plans.
• Basic computer skills.
• Excellent speaking and writing ability.

Responsibilities

• Plans, develops, and implements marketing plan, upon approval of the Regional Director of Business Development.
• Plans and conducts community awareness activities informing physicians, health care workers, and patients about agency programs and capabilities.
• Conducts non-remunerative efforts to obtain new referrals from physicians and hospital discharge planners.
• Prepares community relation activity reports as directed by the Regional Director of Business Development.
• Performs pre-discharge hospital assessments, coordinates required treatment plan of care.
• Designs agency information and marketing literature and tools for use in the marketing program.
• Coordinates media exposure of the agency to include public service announcements and advertisements.
• Attends community business functions to gain exposure for the agency.
• Sets and meets job related goals.
• Identifies self-learning needs and utilizes educational programs to assist in learning.
• Contributes to and participates in team efforts to improve the quality of service.
• Assists with health plan contracting activities.
• Speaks effectively before groups of customers and employees of the organization.
• Complies with Agency policies on attendance/punctuality.
• Perform other duties, as assigned.

Skills

Marketing knowledge

Communication skills

Healthcare understanding

Basic computer skills

Education

Bachelor’s degree in marketing

High school diploma or equivalent

Job description

ATEX Healthcare Home Health in McAllen, TX is seeking a Business Development Specialist to plan, develop, and implement marketing programs that educate the community and promote agency capabilities to physicians, hospitals, and patients.

The role centers on generating referrals, coordinating care plans, designing marketing materials, coordinating media exposure, and supporting health plan contracting, with day-to-day activities directed by the Regional Director of Business Development.