Strategic Event Sales Leader: Private Dining & Experiences

José Andrés Group; Nashville (TN); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Health & wellness benefits

Retirement savings program

Employee dining discounts

Job summary

José Andrés Group seeks an Event Sales Manager to lead private dining and events revenue. You’ll own the full sales cycle from prospecting to contracting, BEO creation, and post-event follow-up, partnering with Culinary, Beverage, and Operations.

Expect a demanding, high-service environment with room for growth, strong compensation, and a bonus plan. Hybrid schedule with on-site event support as needed.

Qualifications

• 3–5+ years of event/private dining sales in upscale restaurant, luxury hotel, or catering environment.
• Proven track record meeting/exceeding revenue targets with strong close rates.
• Expert communicator and negotiator; polished client presence and writing skills.

Responsibilities

• Drive private dining and events revenue from prospecting to contracting.
• Create tailored proposals and menus; negotiate with timelines and deposits.
• Lead internal hand-offs and ensure complete event specs for flawless execution.
• Maintain CRM notes and post-event follow-up to grow repeat business.

Skills

Revenue targets

Negotiation

Client management

Communication

Deadline-driven

Tools

TripleSeat

SevenRooms

Delphi

Social Tables

Job description

Description

Job Title:Event Sales Manager
Reports To:Director of Sales & Events / Director of F&B / General Manager
Department:Sales & Events – Food & Beverage
Employment Type:Salaried, Exempt

About José Andrés Group

José Andrés Group (JAG) is a hospitality company led by Chef José Andrés, known for outstanding guest experiences, innovation, and a values-driven culture. Our teams bring world-class food and warm hospitality to life across acclaimed concepts worldwide.

Position Summary

The Event Sales Manager drives profitable private dining and events revenue while delivering gracious, detail-perfect experiences. You’ll own the full sales cycle—from prospecting and proposals to contracting, BEO creation, and post-event follow-up—partnering closely with Culinary, Beverage, and Operations to execute flawlessly and build repeat business.

Key Responsibilities

Sales Strategy & Pipeline Management

• Prospect and qualify leads across corporate, social, hotel, and agency segments; conduct site visits and tastings.
• Build proposals and menus tailored to occasion, budget, and brand standards; negotiate and close with clear timelines.
• Manage holds, options, and room blocks (as applicable); secure deposits and signed contracts to policy.
• Maintain accurate forecasts, pace, and pipeline health; meet or exceed monthly/quarterly revenue targets.

Event Design, BEOs & Execution Partnership

• Translate client vision into detailed BEOs (menus, staffing, floor plans, AV, décor, timelines).
• Lead internal hand-offs and pre-con meetings; ensure teams have complete and current event specs.
• Be on-site for key programs as needed; support real-time adjustments that protect guest experience and margin.
• Conduct post-event recaps; capture feedback and opportunities for future bookings.

Client Service & Account Growth

• Provide white-glove service from first inquiry to post-event thank-you; maintain CRM notes and contact plans.
• Grow repeat and referral business with strategic touches, offers, and partnerships.
• Manage VIP, concierge, and hotel partner relationships where applicable.

Cross-Functional Collaboration

• Partner with Culinary/Beverage on seasonal packages, tasting notes, and costed menus.
• Align with Operations on staffing plans, set-ups, and service standards; with Marketing/PR on content and promotions.
• Coordinate with Finance on invoicing, deposits, credits, and final billing accuracy.

Revenue Management & Reporting

• Optimize mix and margins via pricing, minimums, upsells (pairings, premium bars, enhancements), and room usage.
• Track KPIs (inquiries, conversion, ADR, covers, revenue mix, event profitability) and share weekly dashboards.
• Monitor market trends and competitive sets; recommend offers and calendars that drive demand.

Compliance & Brand Standards

• Ensure contracts, COIs, permits, and vendor agreements meet company and local requirements.
• Uphold JAG brand voice and service standards across proposals, collateral, and the guest journey.

Requirements

Required Qualifications

• 3–5+ years of event/private dining sales in upscale restaurant, luxury hotel, or catering environment.
• Proven track record meeting/exceeding revenue targets with strong close rates.
• Expert communicator and negotiator; polished client presence and writing skills.
• Proficiency with CRM and event tools (e.g., TripleSeat/SevenRooms/Delphi), diagrams (Social Tables), and POS basics.
• Strong project management and attention to detail; calm under pressure and deadline-driven.
• Schedule flexibility (nights/weekends/holidays) based on event needs.

Working Conditions & Physical Requirements

• Hybrid office/on-property; frequent walk-throughs of event spaces and dining rooms.
• Stand/walk for extended periods during events; occasional lifting of materials up to ~25–35 lbs.

In Return, We Offer You

• Competitive salary with performance-based bonus
• Comprehensive health & wellness benefits
• Retirement savings program
• Employee dining and partner discounts
• Professional development and growth within an award-winning hospitality group

Equal Opportunity EmployerJosé Andrés Group is an Equal Opportunity Employer and participates in the federal E-Verify Program.