Strategic Event Marketer — Conferences, ROI & Growth

Medium; Oakland (CA); On-site; USD 121,000 - 140,000; Full time

Benefits offered by this job

Health insurance

401(k)

Company laptop

Job summary

Instrumentl is seeking an Event Marketing Manager to own and execute our conference and in-person event program end-to-end. You will decide which conferences to attend, plan logistics, and craft concepts to maximize ROI across booths, events, and touchpoints.

You will collaborate with Sales, PMM, Partnerships, and Virtual Events to align with revenue goals, track spend, and deliver measurable pipeline impact. Travel up to 30% and a fast-moving startup vibe are expected.

Qualifications

• 4–7 years of B2B event marketing experience in a SaaS or tech environment.
• Track record of owning successful conference and trade show programs end-to-end including budget management and vendor partnerships.
• Ability to travel up to 30% of the time.

Responsibilities

• Own research and recommendations for which conferences and events Instrumentl should invest in.
• Manage end-to-end conference execution including booth logistics, registrations, and onsite logistics.
• Build playbooks to scale the event program and coordinate with Sales, RevOps, PMM, Partnerships, and Virtual Events.
• Plan ancillary events (happy hours, dinners) to deepen relationships with prospects and customers.
• Own lead capture at events and ensure clean handoff to RevOps and Sales.

Skills

Event marketing

SaaS experience

Conference management

Vendor management

Cross-functional collaboration

Job description

Instrumentl is seeking an Event Marketing Manager to own and execute our conference and in-person event program end-to-end. You will decide which conferences to attend, plan logistics, and craft concepts to maximize ROI across booths, events, and touchpoints.

You will collaborate with Sales, PMM, Partnerships, and Virtual Events to align with revenue goals, track spend, and deliver measurable pipeline impact. Travel up to 30% and a fast-moving startup vibe are expected.