Strategic Director, Consumer Growth & Experience

The Hartford; Hartford (CT); Hybrid; USD 129,000 - 193,000; Full time

Job summary

The Hartford is seeking a Director, Consumer Growth & Experience Strategy to lead our consumer growth across the employee lifecycle. You will translate customer insights and market trends into strategies that improve enrollment, product adoption, engagement, retention and lifetime value.

You’ll partner with Marketing, Product, Customer Experience, Technology and Enrollment Operations to build a best-in-class growth capability and lead a 3–4 person B2C team, driving measurable outcomes for

Qualifications

• 10+ years of Employee Benefits industry experience in growth marketing, consumer strategy, customer experience, enrollment strategy, digital marketing, or related disciplines required.
• Experience leading enterprise-wide strategic initiatives.
• Proven ability to influence executive leaders and drive organizational change.
• Strong strategic planning, business acumen, and analytical capabilities.
• Exceptional communication and executive storytelling skills.

Responsibilities

• Set long-term consumer growth vision and roadmap.
• Develop annual and multi-year growth strategies for enrollment and adoption.
• Lead data-driven insights and performance dashboards.
• Improve end-to-end customer experiences across lifecycle.
• Collaborate with marketing, product, and digital teams.
• Build and lead a 3–4 person B2C team.
• Present recommendations to executive leadership.

Skills

Growth marketing

Consumer strategy

Customer experience

Enrollment strategy

Digital marketing

Executive storytelling

People leadership

Education

Bachelor's degree or equivalent

Job description

The Hartford is seeking a Director, Consumer Growth & Experience Strategy to lead our consumer growth across the employee lifecycle. You will translate customer insights and market trends into strategies that improve enrollment, product adoption, engagement, retention and lifetime value.

You’ll partner with Marketing, Product, Customer Experience, Technology and Enrollment Operations to build a best-in-class growth capability and lead a 3–4 person B2C team, driving measurable outcomes for