Employee Benefits Director, Consumer Growth & Experience Strategy

The Hartford; Hartford (CT); On-site; USD 129,000 - 193,000; Full time

Job summary

The Hartford is seeking a Director, Consumer Growth & Experience Strategy to lead our consumer growth across the employee lifecycle. You will translate customer insights and market trends into strategies that improve enrollment, product adoption, engagement, retention and lifetime value.

You’ll partner with Marketing, Product, Customer Experience, Technology and Enrollment Operations to build a best-in-class growth capability and lead a 3–4 person B2C team, driving measurable outcomes for

Qualifications

• 10+ years of Employee Benefits industry experience in growth marketing, consumer strategy, customer experience, enrollment strategy, digital marketing, or related disciplines required.
• Experience leading enterprise-wide strategic initiatives.
• Proven ability to influence executive leaders and drive organizational change.
• Strong strategic planning, business acumen, and analytical capabilities.
• Exceptional communication and executive storytelling skills.

Responsibilities

• Set long-term consumer growth vision and roadmap.
• Develop annual and multi-year growth strategies for enrollment and adoption.
• Lead data-driven insights and performance dashboards.
• Improve end-to-end customer experiences across lifecycle.
• Collaborate with marketing, product, and digital teams.
• Build and lead a 3–4 person B2C team.
• Present recommendations to executive leadership.

Skills

Growth marketing

Consumer strategy

Customer experience

Enrollment strategy

Digital marketing

Executive storytelling

People leadership

Education

Bachelor's degree or equivalent

Job description

Dir Marketing - MC06AE We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future.

The Director, Consumer Growth & Experience Strategy is responsible for leading The Hartford's consumer growth strategy across the employee lifecycle, ensuring marketing investments drive measurable outcomes in enrollment participation, product adoption, customer engagement, retention, and lifetime value. This role serves as the leader for consumer engagement , consumer lifecycle marketing, audience segmentation, personalization, and growth analytics into a unified operating model. The position is accountable for translating customer insights, business priorities, market trends, and consumer expectations into strategies that improve customer outcomes and accelerate profitable growth. The Director partners closely with Distribution, Product, Customer Experience, Technology, Enrollment Operations, Benefits Technology partners, Sales, Strategic Planning, Digital Experience, and Enterprise Marketing leaders to establish a best-in-class consumer growth capability.

Responsibilities

• Partner with EB CMO, Head of Customer Growth, AVP of B2B Marketing , AVP of Partner Strategies and AVP of Enrollment Operations to establish the long-term consumer growth vision and strategic roadmap.
• Develop annual and multi-year growth strategies aligned to Employee Benefits business objectives, including growth targets for new sales within broker partnerships, key HR Tech partnerships, as well as add-issue opportunities within current book.
• Lead operating model that leverages current access to third party data sources, advises and partners on first-party data investments.
• Establish an E2E journey framework spanning awareness, consideration, enrollment, onboarding, engagement, claims, retention, and advocacy; keeps current with VOC and VOE, as well as metrics dashboards.
• Partner with Customer Experience and Digital Experience teams to improve end-to-end experiences, including but not limited to, decision support optimization and key demos.
• Lead strategy to create B2C value proposition, and scaled content used at case level supporting selection of benefits.
• Partner with CMO and Director of Market Launch and Enterprise leads in Research, Paid Advertising, Media Relations to support top of funnel Brand performance Enrollment & Adoption Growth.
• Establish B2C strategies that improve participation, product election rates, and benefit awareness.
• Drive innovation in enrollment experiences, decision support, personalization, and consumer education.
• Establish prioritization frameworks that align resources to the highest-value opportunities.
• Evaluate growth opportunities across customer segments, industries, demographics, and lifecycle stages.
• Recommend investment strategies and resource allocation based on expected business impact.
• Influence enterprise planning through consumer growth intelligence and performance insights.
• Serve as advisor to EB leadership regarding consumer behavior, enrollment trends, and growth opportunities.
• Present strategic recommendations and business cases to executive leadership.
• Build and develop new team of 3-4 B2C professionals.
• Foster a culture of innovation, experimentation, accountability and customer-centricity.

Qualifications

• 10+ years of Employee Benefits industry experience in growth marketing, consumer strategy, customer experience, enrollment strategy, digital marketing, or related disciplines required.
• Experience leading enterprise-wide strategic initiatives.
• Proven ability to influence executive leaders and drive organizational change.
• Strong strategic planning, business acumen, and analytical capabilities.
• Exceptional communication and executive storytelling skills.
• Experience leading customer experience transformation initiatives.
• Experience building personalization and lifecycle marketing capabilities.
• People leadership experience preferred.
• Bachelor's degree or equivalent experience.

Compensation

• The annualized base pay range for this role is: $128,800 - $193,200.
• Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition.

Equal Opportunity Employer

Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age

About Us | Our Culture | What It’s Like to Work Here | Perks & Benefits

Every day, a day to do right. Showing up for people isn’t just what we do. It’s who we are – and have been for more than 200 years. We’re devoted to finding innovative ways to serve our customers, communities and employees—continually asking ourselves what more we can do. Is our policy language as simple and inclusive as it can be? Can we better help businesses navigate our ever-changing world? What else can we do to destigmatize mental health in the workplace? Can we make our communities more equitable? That we can rise to the challenge of these questions is due in no small part to our company values that our employees have shaped and defined. And while how we contribute looks different for each of us, it’s these values that drive all of us to do more and to do better every day.