Strategic Digital Marketing Lead — PPC, SEO & CRO

Blacksmith Agency LLC; Miami (FL); Remoto; USD 90.000 - 150.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote work allowed (USA, Canada, SA)

Descrizione del lavoro

Blacksmith Agency LLC is hiring a Digital Marketing Strategist to own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational senior role with direct involvement in sales calls and roadmap planning.

You will oversee internal and external specialists, drive growth roadmaps, and ensure campaigns deliver measurable outcomes while maintaining QA and reporting discipline.

Competenze

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Mansioni

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Conoscenze

PPC & SEO strategy

Paid and organic channels

Google Ads

GA4

Google Search Console

Keyword research tools

Analytics & attribution

Client leadership

Strumenti

Google Ads platform

GA4

Google Search Console

Keyword research tools

Descrizione del lavoro

Blacksmith Agency LLC is hiring a Digital Marketing Strategist to own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational senior role with direct involvement in sales calls and roadmap planning.

You will oversee internal and external specialists, drive growth roadmaps, and ensure campaigns deliver measurable outcomes while maintaining QA and reporting discipline.