Strategic Digital Ad Manager — Data-Driven & Cross-Platform

Versant Media; New York (NY); Hybrid; USD 80,000 - 90,000; Full time

Job summary

Versant Media in New York is seeking a Strategic Account Manager to join our Digital Planning Team, supporting advertising solutions across our premium sports and entertainment brands and digital experiences like Fandango, Rotten Tomatoes, GolfNow, and GolfPass.

You will translate advertiser objectives into strategic media plans, manage the RFP process from pitch to activation, and collaborate with Sales, Strategy, Ad Operations, Marketing and Product to deliver cross-platform solutions.

Qualifications

• Bachelor’s degree or equivalent experience.
• 2+ years of experience in digital media, advertising, media planning, account management, or related field.
• Experience developing digital media plans or advertising proposals.
• Working knowledge of the digital campaign lifecycle (RFP, planning, activation, delivery, reporting).
• Strong analytical skills to interpret audience data and translate insights into recommendations.
• Excellent written and verbal communication with client-facing proposals.
• Strong project-management and ability to manage multiple RFPs, campaigns, deadlines in a fast-paced environment.
• Ability to collaborate across Sales, Strategy, Ad Operations, Marketing, Product, Finance and other teams.
• Proficiency with Microsoft Excel and PowerPoint or comparable tools.

Responsibilities

• Develop strategic digital media plans. Partner with Account Directors to understand advertiser objectives and build data-driven proposals across Versant’s portfolio.
• Own the RFP process from pitch through activation, including proposal development, media planning, pricing inputs, inventory considerations, and internal coordination.
• Build integrated advertising solutions across digital brands, platforms, products, and capabilities.
• Ensure seamless campaign activation and stewardship with Ad Operations, Sales, Strategy, Marketing, Product and other stakeholders.
• Turn insights into client value using audience intelligence and campaign performance to inform recommendations and renewals.
• Strengthen Digital Planning by improving processes and scalable planning approaches across teams.

Skills

Analytical skills

Communication skills

Project management

Excel/PowerPoint proficiency

Education

Bachelor’s degree or equivalent experience

Tools

Microsoft Excel

PowerPoint

Job description

Versant Media in New York is seeking a Strategic Account Manager to join our Digital Planning Team, supporting advertising solutions across our premium sports and entertainment brands and digital experiences like Fandango, Rotten Tomatoes, GolfNow, and GolfPass.

You will translate advertiser objectives into strategic media plans, manage the RFP process from pitch to activation, and collaborate with Sales, Strategy, Ad Operations, Marketing and Product to deliver cross-platform solutions.