Strategic Creative Director — Narrative & Mentorship Leader

Bio-Rad Laboratories, Inc; Hercules (CA); Sur place; USD 179 000 - 247 000; Plein temps

Avantages offerts par ce poste

Total rewards program

Competitive medical plans

Employee stock purchase program

Paid parental leave

Résumé du poste

Bio-Rad Laboratories, Inc. is seeking a senior editorial strategist based in Hercules, CA. You will shape multi-year narrative frameworks and voice guidelines, guiding marquee campaigns and enterprise initiatives across regions and channels.

You will mentor senior writers, align content with SEO/ABM/demand-gen goals, and partner with Legal and Regulatory to uphold governance, driving measurable business outcomes.

Qualifications

• Education: BA/BS in English, Communications, Journalism, Life Sciences, or related field.
• Work Experience: 14–16 years of professional editing experience in B2B science, healthcare, or technology.
• Visionary storytelling and strategic thinking, turning business objectives into editorial strategy.
• Expertise in people leadership and change management across distributed teams.
• Deep understanding of omnichannel marketing and analytics, including SEO, ABM, and demand-gen, with AI tools to streamline processes.

Responsabilités

• Craft and socialize multi-year narrative frameworks and voice guidelines.
• Guide campaign and product messaging from concept through execution.
• Align content strategy with SEO, ABM, and demand-gen goals.
• Mentor people leaders and senior writers, building succession pipelines.
• Partner with Legal, Regulatory, and brand ambassadors to uphold governance.

Connaissances

Strategic thinking

Executive mentorship

Editorial leadership

Omnichannel marketing

SEO

ABM

Demand generation

AI tools

Executive communication

Formation

BA/BS in English, Communications, Journalism, Life Sciences, or related field

Description du poste

Bio-Rad Laboratories, Inc. is seeking a senior editorial strategist based in Hercules, CA. You will shape multi-year narrative frameworks and voice guidelines, guiding marquee campaigns and enterprise initiatives across regions and channels.

You will mentor senior writers, align content with SEO/ABM/demand-gen goals, and partner with Legal and Regulatory to uphold governance, driving measurable business outcomes.