Content Promotion Strategy Manager, iGaming

Caesars Sportsbook & Casino; Jersey City (NJ); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401(k) matching

Paid Personal Time Off

Paid holidays

Cash bonuses

Job summary

Caesars Digital is seeking a Content Promotion Strategy Manager to drive content promotion strategies across Caesars iGaming brands, focusing on engagement, retention, and growth. You will oversee day-to-day promotional workflow, coordinate communications, and partner across internal teams to launch promotions from strategy through to execution while ensuring operational accuracy and regulatory compliance.

The role requires collaboration with CRM, publishing, studio, VIP, and property

Qualifications

• The candidate has 3+ years of experience in iGaming or online sports.
• Strong communication, negotiation, and stakeholder management abilities.
• Ability to coordinate across CRM, Promotion Execution, Publishing, Studio, and operations teams.

Responsibilities

• Assist the Sr. Director of Content Promotion Strategy in designing and implementing the promotion strategy across Caesars iGaming brands.
• Forecast promotional cost, redemption, and player-value impact of content promotions.
• Partner with CRM, Promotion Execution, Publishing, Studio, VIP, and ops teams.
• Evaluate ROI, NGR impact, engagement, and retention; make optimization recommendations.
• Lead a team of specialists to support promotions workflow as needed.
• Ensure promotions and communications meet advertising, regulatory, and legal standards.
• Collaborate with Creative Studio for on-brand content; leverage property assets for promotions.
• Manage promotion terms & conditions, approvals, and timelines; maintain accurate documentation.

Skills

Communication

Negotiation

Stakeholder management

Tools

Microsoft Outlook

Microsoft Word

Microsoft Excel

Job description

Job Description

The Content Promotion Strategy Manager supports the development and execution of content promotion strategies across Caesars iGaming brands, with a focus on driving player engagement, retention, and profitable growth. This role manages the day-to-day promotional workflow, coordinates campaign communications and execution, and partners across internal teams to bring promotions from strategy through launch while maintaining operational accuracy and regulatory compliance.

The Content Promotion Strategy Manager supports the development and execution of content promotion strategies across Caesars iGaming brands, with a focus on driving player engagement, retention, and profitable growth. This role manages the day-to-day promotional workflow, coordinates campaign communications and execution, and partners across internal teams to bring promotions from strategy through launch while maintaining operational accuracy and regulatory compliance. Key Relationships: External Vendors, Property Marketing and Operations Teams, iGaming Product Team, iGaming Marketing Team, iGaming CRM Team .

Responsibilities

• Assist the Sr. Director of Content Promotion Strategy in leading the design & implementation of the content promotion strategy across all of Caesars iGaming brands.
• Forecast promotional cost, redemption, and player-value impact of all content promotions.
• Partner across key stakeholder teams such as CRM, Promotion Execution, Publishing, Studio, VIP, and property operations.
• Evaluate and report on offer ROI, NGR impact, customer engagement, and retention metrics and make optimization recommendations.
• Effectively lead a team of one or more specialists to support in the promotions workflow process.
• Act as key promotions point of contact for game suppliers.
• Develop strategies to profitably cross-sell players between game categories.
• Ensure all promotions and communications meet advertising, regulatory and legal standards.
• Work closely with Creative Studio to deliver exciting on brand content (both visual and copy) for promotions.
• Partner with Caesars property and loyalty marketing teams leverage property assets for player promotions.
• Conduct regular and comprehensive competitive analysis reporting and recommendations for content promotions campaigns.
• Manage the promotional communications tracker and translate plans into assignments, timelines, creative requests, and Wrike tickets for the team.
• Oversee the communications review and approval process, deployment schedules, targeting criteria, and applicable markets prior to launch.
• Manage the development, review, and promotional Terms & Conditions, confirming materials are prepared and properly documented.
• Build and maintain KQC's for promotional campaigns, ensuring the Publishing team has accurate information to execute.

Qualifications

• 3+ years of experience in iGaming or online sports.
• Working knowledge of Microsoft Outlook, Word and Excel.
• Understanding of iGaming platforms, player behavior, and regulatory environments.
• Exceptional communication, negotiation, and stakeholder management abilities.
• Fast paced environment, multiple tasks to be handled under time constraint.
• Must be able to handle a heavy business volume, and sensitive situations relating to team member and player problems, in a timely manner.
• Ability to simultaneously manage several projects and remain adaptable to changing priorities and unforeseen obstacles. to achieving objectives.
• Respond to visual and aural cues.
• Must be able to work independently.

Preferred Experience

• Experience in regulated U.S. & Canadian markets.
• Familiarity with loyalty program design, gamification mechanics, and experiential marketing.

The salary range for this position is $60,000.00 - $75,000.00USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses. This role includes paid Personal Time Off and paid company holidays.

About Us

At Caesars Digital, We Don't Just Play the Game - We Set the Standard. As a proud part of Caesars Entertainment, the world's premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence. We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers. From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it.

Ready to make your mark on the Empire?

Explore our open roles and discover how you can help shape the future of gaming.

Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.