Strategic Content Marketing Leader

GTMnow; Northern (KY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Flexible vacation days

Work-from-home stipend

Professional development stipends

Apple devices for work

ERGs and DEI initiatives

401(k) plan

Job summary

CaptivateIQ is seeking a highly strategic Senior Content Marketing Manager to own the complete lifecycle of our content—from strategy to distribution. You will architect market narratives for RevOps, Sales, and Finance, driving awareness, engagement, and pipeline across social, blog, newsletters, and events.

You will collaborate with executives, customers, SMEs, and cross-functional partners to develop differentiated thought leadership and category narratives, while building a scalable editorial

Qualifications

• 7–10 years of B2B content experience with a track record of building programs that drive measurable impact across awareness and demand.
• Deep experience collaborating with executives, customers, and SMEs to produce differentiated market‑shaping thought leadership and category narratives.
• Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement.
• Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives.
• Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI.
• Hands‑on writing and editing skills across long‑form, short‑form, and multimedia formats; comfortable giving and receiving editorial feedback.
• Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work.
• Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening, project management, and marketing automation.

Responsibilities

• Build and evolve a company‑wide content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans.
• Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content is planned, produced, and shipped on time.
• Own the organic brand awareness motion via social: define content pillars and social voice, executive social and employee advocacy programs, channel‑specific formats, and trend/reactive content guidelines.
• Partner with customers and subject matter experts (SMEs) to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long‑form guides, research reports, and event keynotes.
• Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI.
• Establish an editorial governance model including voice and tone, messaging guardrails, briefing templates, and QA standards to ensure clarity, consistency, and brand integrity.
• Collaborate with Product Marketing, Growth, Comms, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics.
• Measure, analyze, and report on content performance (traffic, engagement, pipeline, SEO, social share of voice), translating metrics into an experimentation roadmap to drive continuous growth and audience building.
• Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed.
• Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed‑to‑publish and content quality.

Skills

Content strategy

Editorial judgment

SEO & analytics

Writing & editing

Social media & distribution

Stakeholder collaboration

Budgeting & vendors management

Tools

CMS platforms

SEO tools

Analytics tools

Marketing automation

Social scheduling & listening

Job description

CaptivateIQ is seeking a highly strategic Senior Content Marketing Manager to own the complete lifecycle of our content—from strategy to distribution. You will architect market narratives for RevOps, Sales, and Finance, driving awareness, engagement, and pipeline across social, blog, newsletters, and events.

You will collaborate with executives, customers, SMEs, and cross-functional partners to develop differentiated thought leadership and category narratives, while building a scalable editorial