Strategic Content & Communications Lead

VSP Vision Care; United States; Hybrid; USD 59,000 - 92,000; Full time

Job summary

VSP Vision Care is seeking a communications lead to develop and execute multichannel strategies across programs, products, and services. You will craft technical writing, public relations, and marketing content while managing internal and external stakeholder relations with vendors and agencies.

You will interpret complex issues for diverse audiences, adapt messaging, and build case studies from collaborations with executives and consulting teams to reflect market trends and competitive

Qualifications

• Bachelor's degree in Marketing, Communications, or equivalent experience.
• 2+ years of experience in related communications work for a variety of mediums and customizing content to targeted audiences.
• Portfolio of work and completed projects.
• Demonstrated ability to use creative ideas to research, present, and recommend community involvement proposals.

Responsibilities

• Lead, manage, plan, produce, implement, and analyze internal and external communications strategies and tactics for projects, programs, products, and services to various audiences and market segments through varied channels.
• Manage internal and external stakeholder and audience relations, including relationships with vendors, agencies, and other channel partners
• Interpret complex issues and present them effectively; adapt style, tone, and word choice to various channels or stakeholder requests
• Maintain a pipeline of potential case studies and references by forging strong relationships with project executives and consulting team members for new topics and content based on trends within the company’s competitive landscape

Skills

Lead communications strategy

Stakeholder relations

Communication across channels

Content development

Education

Bachelor's degree in Marketing/Communications

Tools

Word processing

Desktop publishing

Flowcharts

Spreadsheets

Job description

VSP Vision Care is seeking a communications lead to develop and execute multichannel strategies across programs, products, and services. You will craft technical writing, public relations, and marketing content while managing internal and external stakeholder relations with vendors and agencies.

You will interpret complex issues for diverse audiences, adapt messaging, and build case studies from collaborations with executives and consulting teams to reflect market trends and competitive