Strategic Content Architect, Mid-Market

Intuit Inc.; Mountain View (CA); Hybrid; USD 205,000 - 278,000; Full time

Job summary

Intuit is seeking a Content Strategy Principal to own the end-to-end content strategy for the mid-market audience, mapping to the buyer journey and to the personas we sell to: their roles, their pain points, and the questions they’re asking at each stage, not our product taxonomy. This is a principal-level IC role with broad influence.

You will define the mid-market content architecture—what we say, to whom, at which journey stage, in what format—and drive its execution across campaign, field,

Qualifications

• 10+ years in content strategy, content marketing, or integrated marketing for B2B SaaS/fintech.

Responsibilities

• Own the end-to-end content strategy for the mid-market audience across awareness through advocacy.
• Build and maintain persona definitions for the mid-market buying committee anchored to pain points.
• Map content to journey stages and prioritize a content creation roadmap across formats and channels.
• Partner with demand gen, field marketing, and ABM to fuel campaigns with the right content and distribution plans.
• Set messaging framework with product marketing and translate capabilities into buyer-focused stories.
• Establish content performance measurement and continuously reshape the strategy.
• Build the content supply chain with briefs, standards, reuse/atomization, and AI capabilities.

Skills

Content strategy

Content marketing

Integrated marketing

Persona design

Journey mapping

Analytics

Editorial judgment

SEO/AEO

Martech workflows

CMS workflows

Tools

CRM tools

Web analytics

Job description

Intuit is seeking a Content Strategy Principal to own the end-to-end content strategy for the mid-market audience, mapping to the buyer journey and to the personas we sell to: their roles, their pain points, and the questions they’re asking at each stage, not our product taxonomy. This is a principal-level IC role with broad influence.

You will define the mid-market content architecture—what we say, to whom, at which journey stage, in what format—and drive its execution across campaign, field,