Strategic Consumer Insights & Analytics Lead

Royal Caribbean Group; Miami (FL); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Royal Caribbean Group in Bermuda is seeking a Lead, Consumer Insights and Analytics to drive data-driven marketing and guest acquisition strategies. You will develop scalable analytics solutions, dashboards, and self-service tools that empower Marketing partners to monitor performance and identify opportunities.

The ideal candidate brings 5+ years of analytics experience, strong SQL, Power BI, Excel, and storytelling skills to translate complex data into actionable recommendations for

Qualifications

• Bachelor's degree required; five years analytics experience.
• Strong written and oral communication with ability to work with all levels.
• Complex problem solving and strategic analytics capabilities.
• Experience using SQL, Power BI, Excel, and PowerPoint.
• Experience using LLMs for data analysis and AI tools preferred.

Responsibilities

• Develop scalable analytics solutions, dashboards, and self-service tools for Marketing partners to monitor performance and opportunities.
• Collaborate with Media, CRM, Consumer Insights and Brand Marketing to drive insights and action.
• Apply AI, automation, ML models and emerging tools to answer business questions.
• Support ad-hoc analysis across diverse data sources in a fast-paced environment.
• Translate complex analyses into clear recommendations for stakeholders.

Skills

SQL

Power BI

Advanced Excel

PowerPoint

Python

R

LLMs

Education

Bachelor's degree

Tools

LLMs for data analysis

Job description

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Lead, Consumer Insights and Analytics

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Bermuda.

Position Summary :

The Lead, Consumer Insights and Analytics plays a critical role within the Global Media & Customer Strategy organization, leveraging data, analytics, and emerging technologies to improve marketing effectiveness, audience strategy, guest acquisition, and commercial performance. This role develops scalable analytics solutions, self-service tools, and actionable insights that enable data-driven decision-making across Media & Customer Strategy. The role partners closely with Media, CRM, Consumer Insights, Brand Marketing, Revenue Management, Onboard Revenue, and Contact Center teams to identify growth opportunities and improve data-driven decision making across the guest lifecycle.

They will help build the foundations of the recently formed Strategic Analytics team by consolidating information from both external sources and sources across the RCG portfolio to develop powerful views and insights on a regular basis.The ideal candidate is a collaborative self-starter who combines strong analytical capabilities, business acumen, curiosity, and storytelling skills to translate complex data into strategies that drive measurable business impact and inform ongoing and future marketing strategies.

Essential Duties and Responsibilities :

• Passionate about guest-centric analytics and the travel industry, deriving insights to help create new and exciting strategies and help Celebrity better understand, reach and engage guests.
• Apply findings from benchmarking, research, trend forecasting, marketing performance, and guest behavior to support near- and long-term marketing and business strategies.
• Develop scalable analytics solutions, dashboards, and self-service tools that enable Media & Customer Strategy, CRM, Consumer Insights, and other Marketing partners to monitor performance, identify opportunities, and make data-driven decisions.
• Apply AI, automation, machine learning models, and emerging analytical tools where appropriate to enhance Celebrity’s ability to answer marketing and Commercial business questions, improve analytical efficiency, and scale repeatable insights.
• Support ad-hoc analysis in a fast-paced environment across various types of data, databases, and desktop research.
• Build strong business acumen across Media, Customer Strategy, Revenue Management, Onboard Revenue, Contact Center, and other Commercial partners to connect marketing activity, guest behavior, and business performance into a simplified story.
• Develop and measure KPIs that support Media & Customer Strategy priorities while identifying opportunities that may benefit adjacent Commercial teams.
• Democratize insights by translating complex analyses into clear recommendations, recurring performance views, and self-service resources that can be used by Media & Customer Strategy and relevant Commercial partners.
• Collaborate cross-functionally to create and share new analyses, updates, and growth opportunities that enrich the organization’s knowledge and improve decision-making.
• Perform other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.
• Employees will be required to perform other job-related duties assigned by their supervisor or management.

Qualifications, Knowledge and Skills :

• Four-year Bachelor's or equivalent required; a minimum of five years of related analytics experience and/or training.
• Candidate must possess strong written and oral communication skills and be able to work effectively with all levels of personnel. Strong PC skills are required.
• Complex Problem Solving: Ability to identify the root cause of complex problems, develop options, and recommend solutions.
• Strategic Analytics: Data combined with critical thinking to identify strengths, weaknesses, and opportunities
• Presentation: Strong aptitude to transform complex data analyses into simple, concise, and engaging stories that bring insights to the forefront.
• Project Management: Collaborate with various teams to align and influence strategic decision-making process.
• Strong Attention to Detail: Meticulous in ensuring data and insights presented are accurate.
• Technical Skills: SQL, Power BI, Advanced Excel, and PowerPoint required.
• Experience using LLMs for data analysis, AI-based coding agents, and Python/R strongly preferred.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

The position is not eligible for work authorization sponsorship.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.

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