Marketing Specialist, Multiple Vacancies

Florida State University; Tallahassee (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Florida State University is seeking a Marketing Specialist to join the University Marketing team in Tallahassee. This full-time, on-site role supports strategy, creative ideation, and data-driven campaign optimization across channels, including social media, email, and TV.

The ideal candidate holds a Bachelor's degree with 3+ years of experience or an equivalent mix of education and experience, and collaborates with internal teams to advance brand and reputation initiatives.

Qualifications

• Bachelor's degree or higher education with related marketing experience.
• Strong written and verbal communication skills.
• Experience in developing and executing marketing campaigns.

Responsibilities

• Support marketing strategy development and campaign execution.
• Develop creative ideas for campaigns and coordinate with teams.
• Plan multichannel outreach across social, email, and TV.
• Track project progress and analyze campaign data for improvements.

Skills

Marketing strategy

Campaign management

Content development

Multichannel marketing

Project coordination

Education

Bachelor's degree

Job description

Job Title:

Marketing Specialist, Multiple Vacancies

Tallahassee, FL

Regular

Full-Time

63471

Department

University Marketing

Responsibilities

Serves as an integral member of the Marketing team, safeguarding and enhancing Florida State University’s reputation among key stakeholders. Engage in reputation-critical strategic projects, employing your expertise to ensure the university's positive standing among students, faculty, alumni, fans, and friends.

• Marketing Strategy and Campaign Execution: Support university marketing by engaging in ad creation, content development, and strategic partnerships. Conduct market research to inform creative initiatives.
• Creative Ideation and Development: Generate and refine ideas for marketing campaigns, collaborate on outbound and inbound strategies, and contribute expertise in content, advertising, and event planning.
• Project Management: Coordinate with vendors and internal teams for promotional events. Manage brand awareness efforts, intake sessions, project briefs, and production timelines.
• Multichannel Outreach Planning: Execute audience outreach across social media, email, and TV, using multi-channel methods to maximize campaign impact.
• Project Tracking and Analysis: Track department projects, maintain accurate records, and analyze campaign data to drive ongoing improvement.
• Commit to continuous learning: Stay current with industry trends, foster team learning, mentor colleagues, and encourage skill growth through training and professional resources.

Qualifications

Bachelor's degree and three years of experience or a combination of post high school education and experience equal to seven years.

University Information

One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news! Learn more about Florida State University and our campuses.

FSU Total Rewards

FSU offers a robust Total Rewards package. Visit our FSU Total Rewards website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.

Use our FSU Total Compensation Calculator to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.

Considerations

This is an A&P position.

This position requires successful completion of a criminal history background check.

Equal Employment Opportunity

FSU is an Equal Employment Opportunity Employer.