Strategic Communications & Outreach Lead

Manhattan Strategy Group; Bethesda (MD); On-site; USD 90,000 - 120,000; Full time

Job summary

Manhattan Strategy Group in Bethesda, MD seeks a Strategic Communication Outreach Specialist to develop integrated communication strategies and marketing initiatives that promote its research and technology program and expand readership of flagship publications. This senior role blends strategic planning with hands-on content creation and stakeholder engagement.

You will lead campaigns across audiences, craft social media and newsletters, and coordinate author features.

Qualifications

• Bachelor's or Master's degree in Communications, Marketing, Public Relations, Journalism, or related field.
• 6-10 years of progressively responsible experience in strategic communications, digital marketing, and public affairs.
• Demonstrated track record developing social media campaigns that measurably grow subscriptions or readership.
• Federal environment experience and familiarity with transportation research (highway/surface transportation) preferred.
• Ability to obtain a USDOT Personal Identity Verification (PIV) credential.

Responsibilities

• Develop and execute comprehensive outreach strategies and promotional campaigns across multiple audiences and channels.
• Lead marketing efforts to grow magazine subscriptions and digital readership, including quarterly promotions and author feature coordination.
• Create written and visual content for social media, web pages, and electronic newsletters.
• Conduct market research and reader surveys to refine outreach strategies and measure campaign effectiveness using analytics.
• Provide staffing and marketing support for tradeshows, conferences, and outreach events.
• Translate complex technical and policy information into compelling narratives for technical and general audiences.
• Support internal communications and employee engagement initiatives.

Skills

Strategic Communications

Digital Marketing

Public Affairs

Education

Bachelor's or Master's in Communications/Marketing/PR

Job description

Manhattan Strategy Group in Bethesda, MD seeks a Strategic Communication Outreach Specialist to develop integrated communication strategies and marketing initiatives that promote its research and technology program and expand readership of flagship publications. This senior role blends strategic planning with hands-on content creation and stakeholder engagement.

You will lead campaigns across audiences, craft social media and newsletters, and coordinate author features.