Strategic Outreach & Communications Lead

Vistra Communications; Washington (District of Columbia); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Vistra Communications seeks a Strategic Communications Outreach Specialist to develop and execute integrated strategies to promote agency initiatives and expand the readership of the agency’s magazine. This on-site role requires attendance in McLean, VA, or Washington, DC, and blends strategic planning with hands-on content creation and stakeholder engagement.

The position emphasizes leading campaigns to grow subscriptions, managing multiple projects, and coordinating with authors for feature

Qualifications

• Bachelor’s degree in Communications, Marketing, or related field; master’s degree preferred.
• 6–10 years in strategic communications, digital marketing, or public affairs.
• Proven success growing subscriptions/readership through social media.
• Transportation policy knowledge preferred.

Responsibilities

• Develop and lead integrated outreach strategies and marketing campaigns.
• Manage multiple projects for diverse audiences across media outlets.
• Lead marketing to increase magazine subscriptions and readership; coordinate with authors.
• Create and edit content for social media, web pages, and newsletters; ensure cohesive online presence.
• Use analytics to measure campaigns and inform data-driven decisions.
• Support events and tradeshows with materials and engagement strategies.

Skills

Strategic thinking

Digital marketing

Content creation

Social media campaigns

Stakeholder engagement

Education

Bachelor’s degree in Communications

Master’s degree preferred

Job description

Vistra Communications seeks a Strategic Communications Outreach Specialist to develop and execute integrated strategies to promote agency initiatives and expand the readership of the agency’s magazine. This on-site role requires attendance in McLean, VA, or Washington, DC, and blends strategic planning with hands-on content creation and stakeholder engagement.

The position emphasizes leading campaigns to grow subscriptions, managing multiple projects, and coordinating with authors for feature