Communications Manager

DovetailED Talent Sourcing; Monterey (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

York School is seeking a Communications & Marketing Manager to lead strategic communications, marketing, branding, storytelling, and public relations. You will drive enrollment objectives, philanthropic initiatives, and brand awareness while partnering with school leadership and external consultants.

The role focuses on data-informed strategies to enhance engagement across the constituent lifecycle, including conversion optimization and retention efforts.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, Public Relations, Business, Education, or related field preferred; or equivalent experience.
• Proven success developing communications, marketing, enrollment, and engagement strategies that drive measurable outcomes.
• Experience using analytics to optimize campaigns and conversion metrics across lifecycle stages.
• Ability to translate data into actionable recommendations that improve inquiry generation, applications, enrollment, and donor engagement.
• Proficiency with Google Workspace, CMS, social media platforms, and email marketing tools; familiarity with GA4 and website analytics preferred.

Responsibilities

• Lead strategic communications, marketing, branding, storytelling, and public relations for the school.
• Drive enrollment objectives, philanthropic initiatives, and brand awareness.
• Collaborate with leadership and external partners to develop integrated, data-informed campaigns.
• Analyze constituent journeys and optimize enrollment funnels and engagement pathways.

Skills

Strong communications

Verbal communication

Storytelling

Analytics

Digital engagement

Campaign optimization

Education

Bachelor's degree in Communications/Marketing

Tools

GA4 analytics

CMS management

Adobe Creative Suite

Email marketing tools

Job description

Communications and Marketing Manager Opportunity Statement

About the School

Founded in 1959, located on scenic hillside terrain in California’s Monterey Bay area, York School is a college preparatory, coeducational, independent day school for grades 8-12. York is an intentionally small school with a rigorous academic program, exceptional faculty, and a distinctive campus culture. 76% of York’s faculty hold advanced degrees and the average class size is 15.

About the Position

The Communications & Marketing Manager leads York School’s strategic communications,

marketing, branding, storytelling, public relations, digital engagement, constituent acquisition,

engagement, and conversion efforts in support of the school’s mission, strategic priorities,

enrollment objectives, philanthropic initiatives, and institutional reputation. This role is responsible for leveraging communications and marketing strategies to drive measurable enrollment, engagement, and philanthropic outcomes across the constituent lifecycle.

Working in partnership with the Head of School, Assistant Head of School, Director of Enrollment, Director of Philanthropy, faculty leadership, and external marketing and communications consultants, the Communications & Marketing Manager develops and executes integrated, data informed communications and marketing strategies that advance York’s ambitious enrollment, retention, philanthropy, community engagement, constituent acquisition, engagement, and brand awareness goals.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, Business,
• Education, or a related field preferred; or an equivalent combination of education, training, and relevant transferable professional experience.
• Demonstrated success developing and executing communications, marketing, enrollment, advancement, and constituent engagement strategies that drive awareness, lead generation, enrollment funnel progression, conversion, stewardship, retention, and measurable organizational outcomes.
• Demonstrated experience leveraging communications, marketing, analytics, and constituent engagement strategies to support measurable enrollment, fundraising, engagement, retention, lead generation, and conversion outcomes.
• Experience analyzing and improving constituent journeys, enrollment funnels, customer or constituent acquisition pathways, lead generation efforts, conversion metrics, and audience engagement strategies strongly preferred.
• Ability to translate marketing, communications, engagement, and conversion data into actionable recommendations that improve inquiry generation, application conversion, enrollment yield, donor engagement, stewardship outcomes, and overall institutional performance.
• Exceptional written, verbal, editing, storytelling, content development, and audience engagement skills, with the ability to tailor messaging across multiple platforms, audiences, and stages of the constituent lifecycle.
• Experience utilizing data, analytics, performance metrics, and reporting tools to evaluate effectiveness, optimize campaigns, and support strategic decision-making. Demonstrated experience using Google Analytics (GA4), website analytics, social media analytics, email performance reporting, campaign attribution, conversion tracking, and other digital measurement tools preferred.
• Experience with constituent engagement platforms, marketing automation tools, CRM integrated communications systems, ThankView, or similar personalized video engagement platforms preferred.
• Proficiency with Google Workspace, website content management systems (CMS), social media platforms, email marketing platforms, project management tools, and digital communications technologies. Experience with Adobe Creative Suite, including InDesign, Photoshop, Illustrator, Premiere Pro, or comparable creative software strongly preferred.

Full Position Description and Qualifications