Strategic Communications Lead - PR, Content & Brand

Attentive; United States; On-site; USD 155,000 - 175,000; Full time

Benefits offered by this job

Health & wellness

Equity

Competitive compensation

Job summary

Attentive is seeking a Sr. Manager, Strategic Communications to lead its communications strategy across earned, owned, and social channels. You will shape thought leadership, media relations, and executive platforms to drive brand and business impact.

The role emphasizes collaboration with product, PMM, data, and analytics to bring stories to life. You will manage an editorial lead for organic channels, work with the content team on market research, and partner with customer-facing teams to

Qualifications

• 7-10+ years of experience in communications, PR, or brand strategy, preferably in B2B tech or high-growth companies.
• Experience as an editorial or newsroom leader, with a strong point of view on activating storytelling across earned, owned, and social channels to drive brand and business impact.
• Solid storytelling and writing skills, with the ability to craft compelling narratives for different audiences.
• Proven track record of securing impactful media coverage and managing executive visibility programs.
• Strong relationships across media, events, and analyst communities as a plus.
• Strategic thinker who can thrive in a fast-paced, collaborative environment.
• Experience managing agency relationships and cross-functional projects.
• Comfortable navigating crisis and issues communications with discretion and clarity.
• Experience in employer branding and internal cascading comms a plus.
• Familiarity with measurement tools for comms (e.g., Meltwater) and AI tooling such as Claude and ChatGPT for reporting, analysis and cross-functional resourcing.

Responsibilities

• Lead PR strategy, securing consistent media coverage across tech, marketing/advertising, and business trades.
• Serve as editorial lead for orchestrating and activating content and storytelling across our owned and social channels, bringing our narrative to life and drive measurable engagement (earned coverage, citations, share of voice, reputation indicators, etc.)
• Develop and execute GTM communications plans for product launches, strategic partnerships, and major company milestones for maximum impact.
• Partner to build executive visibility programs for our CEO and other key executives and customer-facing leaders across media, speaking opportunities, and social platforms.
• Support thought leadership content, panel submissions, keynote messaging, and manage executive briefings around events.
• Collaborate cross-functionally to evolve the company’s brand narrative, boilerplate, and corporate positioning.
• Manage PR agencies and oversee PR measurement and reporting, including share of voice, reputation tracking, and announcement impact.
• Own crisis communications, crafting reactive statements and coordinating with key stakeholders.
• Steward reputation internally as well, through partnering on employee advocacy efforts, internal comms where needed and general upleveling of the employer brand.

Skills

PR strategy

Editorial leadership

Storytelling

Media relations

Executive visibility

Crisis communications

Agency management

Cross-functional collaboration

Measurement tools

AI tooling reporting

Tools

Meltwater

ChatGPT

Claude

Job description

Attentive is seeking a Sr. Manager, Strategic Communications to lead its communications strategy across earned, owned, and social channels. You will shape thought leadership, media relations, and executive platforms to drive brand and business impact.

The role emphasizes collaboration with product, PMM, data, and analytics to bring stories to life. You will manage an editorial lead for organic channels, work with the content team on market research, and partner with customer-facing teams to