Strategic Communications Lead & Content Strategist

CSU; San Jose (CA); On-site; USD 56,000 - 181,000; Full time

Job summary

San José State University is seeking an Assistant Director of Strategic Communications to lead integrated communications, storytelling, and social media strategy. The role reports to the Senior Director and guides content planning, writing, editing, and multimedia storytelling while collaborating across the university.

The incumbent will develop and execute strategies that advance institutional priorities, supervise and mentor staff, and produce engaging content for print, web, and digital

Qualifications

• Expert-level writing, editing, and storytelling across platforms and formats.
• Ability to translate complex information into clear, accessible content.
• Experience developing integrated strategic communications plans across channels.

Responsibilities

• Develop and implement integrated strategic communications plans supporting university priorities.
• Provide leadership to the Social Media and Strategic Communications Manager and align work with institutional goals.
• Coordinate cross-functional communications projects with colleges and divisions.
• Write, edit, and oversee high-profile communications including leadership messaging and digital campaigns.
• Lead enterprise social media strategy and content planning across channels.
• Oversee crisis communications and emergency messaging.
• Analyze performance using analytics (e.g., Google Analytics) and translate insights to improve engagement.
• Train campus communicators and social media contributors to maintain quality and consistency.

Skills

Storytelling

Strategic communications

Crisis communications

Enterprise social media

Content strategy

Project management

Education

Bachelor's degree in communications, journalism, public relations, marketing, or a related field

Master's degree in communications, journalism, public relations, marketing, or a related field

Tools

Google Analytics

Content Management System

Job description

San José State University is seeking an Assistant Director of Strategic Communications to lead integrated communications, storytelling, and social media strategy. The role reports to the Senior Director and guides content planning, writing, editing, and multimedia storytelling while collaborating across the university.

The incumbent will develop and execute strategies that advance institutional priorities, supervise and mentor staff, and produce engaging content for print, web, and digital