Strategic Communications & Engagement Leader

City of Sequim; Sequim (WA); On-site; USD 90,000 - 120,000; Full time

Job summary

The City of Sequim seeks a creative, technology-minded Communications and Engagement Manager to tell Sequim's story and strengthen public trust by connecting residents, businesses, visitors and partners with clear, timely, accessible information.

Under the City Manager, this role leads communications, public engagement, media relations and tourism marketing, using analytics, digital tools and inclusive storytelling to inform the community.

Qualifications

• Bachelor's degree in journalism, communications, marketing, public relations or related field.
• At least five years of progressively responsible experience in communications, public engagement, tourism destination marketing, or related area.
• Demonstrated ability to develop and execute integrated communications and engagement strategies.

Responsibilities

• Lead City communications across print, digital, and multimedia platforms.
• Develop and manage a citywide communications strategy and editorial calendar.
• Direct tourism and destination marketing strategy and partner with regional agencies.
• Advise on high-profile media issues and policy communications with leadership.
• Oversee stakeholder outreach and community engagement with residents, businesses and partners.
• Manage lodging tax administration and LTAC staff support.
• Experiment with AI-assisted tools while ensuring accuracy, privacy and human oversight.
• Guide digital-first storytelling for city services, events and programs.

Skills

Strategic communications

Public engagement

Media relations

Destination marketing

Digital platforms

Analytics

Budgeting

Writing & editing

Crisis communications

Team leadership

Education

Bachelor's degree in journalism, communications, marketing, public relations or related field

Job description

The City of Sequim seeks a creative, technology-minded Communications and Engagement Manager to tell Sequim's story and strengthen public trust by connecting residents, businesses, visitors and partners with clear, timely, accessible information.

Under the City Manager, this role leads communications, public engagement, media relations and tourism marketing, using analytics, digital tools and inclusive storytelling to inform the community.