Strategic Communications Director: Brand & Digital

Still Hopes; West Columbia (SC); On-site; USD 69,000 - 93,000; Full time

Benefits offered by this job

Paid medical insurance

Dental insurance

Life insurance

401(k) matching

Paid time off

Job summary

Still Hopes Episcopal Retirement Community is seeking a Director of Strategic Communications to lead digital communications, brand development, and storytelling that strengthen the organization’s reputation.

You will oversee content creation, social media, website management, multimedia production, and internal/external messaging, collaborating with leaders to align with goals and ensure HIPAA-compliant practices.

Qualifications

• Bachelor’s degree in a related field.
• Minimum of two years in digital marketing, digital content, PR, or a related field.
• Strong writing and storytelling, plus visual content development skills.
• Proficient with major social platforms (Facebook, Instagram, TikTok) and emerging channels.
• Knowledge of SEO, website analytics, and digital performance measurement preferred.
• Experience with photography, videography, audio production, and Adobe Creative Suite preferred.

Responsibilities

• Develop and implement strategic communications and brand initiatives aligned with organizational goals.
• Collaborate with departments to create consistent internal and external messaging.
• Lead digital storytelling and content creation for multiple audiences.
• Develop and manage the social media and digital communications calendar.
• Create and oversee engaging content (copy, photography, graphics, video, audio).
• Manage website content, maintenance, vendors, and digital performance.
• Oversee digital advertising, graphic design, and brand consistency across channels.
• Monitor social media engagement and respond in a HIPAA-compliant manner.
• Develop press releases and coordinate media campaigns; support crisis communications.
• Partner with Marketing and Sales for market analysis and brand positioning.
• Monitor website traffic, SEO, social analytics to evaluate effectiveness.
• Oversee multimedia projects including photography, videography, podcasts, and live streaming.
• Maintain an organized library of communications content and releases.
• Ensure projects are completed on time and within budget.
• Stay current on digital technologies and trends.
• Ensure HIPAA/privacy compliance in communications.

Skills

Creative writing

Storytelling

Visual content development

Social media management

SEO / analytics

Communication

Public relations

Education

Bachelor's degree in Business Marketing, Communications, Journalism, Digital Communications, or a related field

Tools

Adobe Creative Suite

CMS (WordPress)

Video editing software

Job description

Still Hopes Episcopal Retirement Community is seeking a Director of Strategic Communications to lead digital communications, brand development, and storytelling that strengthen the organization’s reputation.

You will oversee content creation, social media, website management, multimedia production, and internal/external messaging, collaborating with leaders to align with goals and ensure HIPAA-compliant practices.