Director of Strategic Communications

Still Hopes; West Columbia (SC); On-site; USD 69,000 - 93,000; Full time

Benefits offered by this job

Paid medical insurance

Dental insurance

Life insurance

401(k) matching

Paid time off

Job summary

Still Hopes Episcopal Retirement Community is seeking a Director of Strategic Communications to lead digital communications, brand development, and storytelling that strengthen the organization’s reputation.

You will oversee content creation, social media, website management, multimedia production, and internal/external messaging, collaborating with leaders to align with goals and ensure HIPAA-compliant practices.

Qualifications

• Bachelor’s degree in a related field.
• Minimum of two years in digital marketing, digital content, PR, or a related field.
• Strong writing and storytelling, plus visual content development skills.
• Proficient with major social platforms (Facebook, Instagram, TikTok) and emerging channels.
• Knowledge of SEO, website analytics, and digital performance measurement preferred.
• Experience with photography, videography, audio production, and Adobe Creative Suite preferred.

Responsibilities

• Develop and implement strategic communications and brand initiatives aligned with organizational goals.
• Collaborate with departments to create consistent internal and external messaging.
• Lead digital storytelling and content creation for multiple audiences.
• Develop and manage the social media and digital communications calendar.
• Create and oversee engaging content (copy, photography, graphics, video, audio).
• Manage website content, maintenance, vendors, and digital performance.
• Oversee digital advertising, graphic design, and brand consistency across channels.
• Monitor social media engagement and respond in a HIPAA-compliant manner.
• Develop press releases and coordinate media campaigns; support crisis communications.
• Partner with Marketing and Sales for market analysis and brand positioning.
• Monitor website traffic, SEO, social analytics to evaluate effectiveness.
• Oversee multimedia projects including photography, videography, podcasts, and live streaming.
• Maintain an organized library of communications content and releases.
• Ensure projects are completed on time and within budget.
• Stay current on digital technologies and trends.
• Ensure HIPAA/privacy compliance in communications.

Skills

Creative writing

Storytelling

Visual content development

Social media management

SEO / analytics

Communication

Public relations

Education

Bachelor's degree in Business Marketing, Communications, Journalism, Digital Communications, or a related field

Tools

Adobe Creative Suite

CMS (WordPress)

Video editing software

Job description

Compensation starting at: $69,264 - $92,780/year based on experience.

Still Hopes Episcopal Retirement Community is a premier continuing care retirement community dedicated to providing an exceptional environment where older adults can thrive. We are committed to a culture of excellence and are proud to offer competitive compensation and outstanding benefits, including paid medical, dental, and life insurance, a matching 401(k), and paid time off.

We are seeking a creative, strategic, and experienced Director of Strategic Communications to lead digital communications, brand development, and storytelling initiatives that strengthen our reputation and advance our organizational goals.

Position Summary

The Director of Strategic Communications is responsible for developing and implementing strategic communications that support the Still Hopes brand and its affiliates. This position oversees digital content creation, social media, website management, multimedia production, and internal and external communications to ensure consistent messaging across platforms. Working collaboratively with organizational leaders and departments, this role develops engaging content, strengthens audience relationships, analyzes communication performance, and manages public relations and crisis communications initiatives.

• Develop and implement strategic communications and brand initiatives aligned with organizational goals.
• Collaborate with departments and leadership to create consistent internal and external messaging.
• Lead digital storytelling and content creation for multiple target audiences.
• Develop, manage, and maintain the social media and digital communications calendar.
• Create and oversee engaging content, including written copy, photography, graphics, video, audio, and multimedia presentations.
• Manage website content, maintenance, vendors, and digital performance.
• Oversee digital advertising, graphic design, and brand consistency across communication channels.
• Monitor and respond to social media engagement, online reviews, and comments in a timely and HIPAA-compliant manner.
• Develop press releases, coordinate media campaigns, maintain media relationships, and support crisis communications.
• Partner with Marketing and Sales to support market analysis, brand positioning, and strategic communication initiatives.
• Monitor website traffic, search engine optimization (SEO), social media analytics, and multimedia performance to evaluate effectiveness and identify opportunities for improvement.
• Oversee multimedia projects, including photography, videography, podcasts, and live streaming of public and private events.
• Maintain an organized electronic library of communications content and equipment, along with appropriate releases and permissions.
• Ensure projects are completed on time and within budget.
• Stay current on digital communications technologies, industry trends, and emerging platforms.
• Ensure communications comply with organizational policies, privacy requirements, HIPAA, and digital privacy guidelines.

Qualifications

• Bachelor’s degree in Business Marketing, Communications, Journalism, Digital Communications, or a related field.
• Minimum of two (2) years of experience in digital marketing, digital content, integrated marketing communications, public relations, or a related field.
• Strong writing, storytelling, and visual content development skills.
• Proficiency with social media platforms, including Facebook, Instagram, and TikTok, with familiarity with other established and emerging platforms.
• Demonstrated knowledge of SEO, website traffic, social media analytics, and digital performance measurement is preferred.
• Experience with photography, videography, audio production, lighting, graphic design, and video/audio editing software, including Adobe Creative Suite or comparable professional tools is preferred.
• Working knowledge of website content management systems, website maintenance, and digital content publishing.
• Strong organizational, problem-solving, and project management skills, with the ability to manage multiple priorities and meet deadlines.
• Excellent communication and interpersonal skills, sound judgment, and the ability to collaborate effectively across departments.
• Ability to handle confidential information with discretion and maintain compliance with applicable privacy requirements.
• Demonstrated leadership ability, emotional intelligence, professionalism, and a collaborative approach to working with others.

To provide a faith-based community where life will be rich and full as God intends it to be, holding to our values, serving one another with dedication, and promoting health and wellness for all.

Our Vision

To exemplify a new expectation for senior living.

Our Values

Family – We are here for each other.

Attitude – We can achieve anything with the right spirit.

Integrity – We are anchored in trust, respect, and accountability.

Team – We work together to make it happen.

Health – We nurture physical, emotional, and spiritual wellness.

Still Hopes Episcopal Retirement Community is an Equal Opportunity Employer.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.