Strategic Communications & Content Specialist

Socket.dev; Minneapolis (MN); On-site; USD 64,000 - 78,000; Full time

Job summary

Stinson LLP in Minneapolis seeks a Communications Specialist to drive the firm’s messaging, branding, and content marketing. You’ll craft compelling content for media, web, bios, and client materials, collaborating with attorneys to translate complex topics into clear, accessible messages.

This role blends strategy with hands-on execution, coordinating PR plans, social media, and content calendars while monitoring media coverage and industry trends to strengthen the firm’s visibility.

Qualifications

• Bachelor's degree in marketing communications, journalism, PR, writing or related field.
• 2–4 years of writing experience in journalism, marketing, PR or internal communications.
• Experience writing for or about professional services.
• Experience developing content calendars and managing marketing content.
• Strong understanding of AP Style.

Responsibilities

• Implement and execute media and public relations activities that promote the firm's experience and knowledge, including identifying proactive opportunities for positive media coverage.
• Prepare PR materials, including press releases, media pitches, deal and case announcements, awards and nominations, etc.
• Coordinate with the Media Relations Manager and the firm’s outside PR agency to facilitate media opportunities for attorneys.
• Monitor and report on media coverage.
• Manage and maintain media distribution lists, and develop targeted media lists as needed.
• Coordinate with the Director of Marketing in the annual PR plan, including coverage firm-wide, and at the practice division, industry and individual attorney levels.
• Create and disseminate compelling marketing materials that raises the firm's visibility and reinforce the firm's brand positioning while increasing awareness of the firm and the attorneys.
• Write, review, and/or edit external marketing materials, including but not limited to web content, attorney bios, practice and industry descriptions, articles, presentations, infographics and more.
• Collaborate with attorneys to distill complex messages in a clear and concise manner, while ensuring that all material is consistent with the firm’s brand, voice and style.
• Manage the coordination and strategic distribution of content across mediums.
• Monitor and interpret industry trends and content performance to shape strategy, themes and messaging.
• Identify visual elements to enhance content and storytelling.
• Monitor compliance with the Firm’s media policy.
• Perform other duties as assigned.

Skills

Strong writing

Public relations

Content marketing

Media relations

Social media management

AP Style

Education

Bachelor's degree in marketing communications or related field

Job description

Stinson LLP in Minneapolis seeks a Communications Specialist to drive the firm’s messaging, branding, and content marketing. You’ll craft compelling content for media, web, bios, and client materials, collaborating with attorneys to translate complex topics into clear, accessible messages.

This role blends strategy with hands-on execution, coordinating PR plans, social media, and content calendars while monitoring media coverage and industry trends to strengthen the firm’s visibility.